There are so many different ways to market a business online these days. But luckily, you don’t need to try all of them in order to find out what works. Members of our small business community have already done some of the legwork for you. Here are some of their top tips for developing an effective online marketing strategy.
Increase Website Traffic and Get Better Leads
Getting traffic to your website only really helps your business if you’re able to convert some leads. But there are some simple methods you can use to increase your web traffic while also converting leads, as Christopher Uschan outlines in this Acumium blog post.
Create an Insta Worthy Account
Instagram is becoming an increasingly popular marketing tool for businesses. But you need to really focus on creating an account that’s worthy of the platform if you want to get good results. Here, Kayla Wilkinson shares some tips for using Instagram on the Inkhouse Inklings Blog.
Follow These Social Media Rules of Thumb
Social media marketing isn’t an exact science. But there are some general rules that you can follow to make your business accounts more effective. Here, Rachel Strella of Strella Social Media shares some social media rules of thumb. And the BizSugar community chimes in with some thoughts here.
Adopt These Digital Marketing Strategies From Pokemon Go
Chances are, you’ve played or are at least aware of the augmented reality game that’s taking the mobile world by storm — Pokemon Go. But aside from being a fun and successful app, Pokemon Go can actually provide some useful digital marketing lessons to other businesses, as Jilesh Varma shares in this Blurbpoint post.
Don’t Build Your Whole Content Strategy on Rental Property
Social media and blogging platforms can be great for sharing content. But if you only rely on those platforms without having an actual site that you own and control completely, you could find your business in trouble if those platforms decide to make changes. Frank Strong of Sword and the Script explains more here.
Amplify Your Marketing Productivity With These Tools
When managing your marketing efforts, you can use a number of different tools to improve your results and efficiency. In this Duct Tape Marketing post, Joanne Torres shares some top marketing productivity tools. And BizSugar members also comment on the post here.
Use These Quick SEO Hacks for Newbies
SEO can be a complicated concept if you’re just getting started. But there are some simple things you can do to make the whole process of optimizing for search engines a bit easier. Here are some SEO hacks from Stephan Spencer on the Search Engine Land blog.
Use Small Data to Help Increase Sales
You hear a lot about big data these days. But small data can actually be quite helpful for businesses too. In this post, Neil Patel explains how you can use small data in your business to increase sales.
Launch Your Startup With an Infographic
Infographics can help you get messages across to online consumers in an interesting visual format. Here, Nick Bowersox shares some tips for using infographics in marketing efforts on the crowdSPRING blog. You can also see input from members of the BizSugar community here.
Create a SaaS Knowledge Base Your Customers Will Love
Technology has created plenty of opportunities for businesses to really personalize experiences for their customers. SaaS knowledge bases provide some of those opportunities when used effectively. In this Process Street post, Robin Singh shares how you can create a knowledge base your customers will love.
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I think an Insta worthy account means that you should also incorporate images into your content. And it has to be visually appealing.
I have had good experiences with infographics. Not only is it highly shareable, they are also able to capture a lot of attention on social media.
phillips hayden
These are some really great tips.Thanks for sharing.Looking forward to implement these.I use a tool called Easysendy pro which helps me out to reach customers through emails which give me quite valuable leads.
Thanks for your advice about making social media accounts that are worthy of the platform their on to get the best results. You mention instagram in particular, and I can see why that one would stand out since there is definitely a high bar for good instagram accounts, but I am sure that the same thing could be said of any other social media platform. A sub-par blog or a twitter account that never retweets or responds to anyone would also be an area that could be improved.
Sherwood
Hey Annie Pilon,
Definitely helpful post! I really loved it. I think you are so talented to making the online marketing plan. I agree with you that “Infographics can help you get messages across to online consumers in an interesting visual format” but for it, need too much time and canva is the best infographic creation site to me. Recently we proved that google always loves infographic and anyone can get better rank o any keyword for an infographic. however, Thanks a lot for sharing.
jresquival
That’s a good tip to use infographics. Marketing in the digital age is very visual. It’s important to use well designed images for this reason.
Zacharie Willems
Great article, really useful for creating our digital marketing strategy.
Hey Annie Pilon,
These are some great tips to boost online marketing. Especially the tip about creating social media accounts. Since, Social media is used by the majority of people, promoting your business on social media is the easiest way to spread awareness about your brand and to connect with your target audiences. Thanks for the post!
Hey,
Great article. Every point is worth working on. I have been using infographics and it has been working great for me. I will surely work on the other mentioned point and try to boosts my online marketing. Thanks for sharing this article.
zain faiyaz
This is a good article it help me a lot in my project website
Joseph
Great stuff Annie !
I agree with you on Instagram is one of the best effective online marketing technique. But it is vary from business to business. You have described very valuable information about Online Marketing.
Thank you and keep sharing.
Surya
I have had good experiences with infographics. Not only is it highly shareable, they are also able to capture a lot of attention on social media.
Really informative post. You can also make a try using Mobile marketing strategies like Bulk SMS and Cloud IVR services for your businesses.
These are really great tips you have given.Thanks for sharing these awsomr tip. I will definitely try to implement these. I am bookmarking this page, this will definitely help me in the coming days.
This is such an amazing article for effective online marketing strategy. i have read it completely now its time to execute these strategies in real time and get results. Thank you so much for an amazing article.