Every business has intellectual property that is entitled to protection and from which it can potentially derive profit. One such area is copyright law; although there is often confusion about 1) what exactly is protected by copyright law, 2) how the copyrights are secured, and 3) who exactly is the owner when a copyrightable work is created by an independent contractor or subcontractor.
Copyright Protects Tangible Expressions of Ideas
Copyright law protects “original works of authorship that are fixed in a tangible form of expression.” It is limited to these specific categories: literary works; musical works, including any accompanying words; dramatic works, including any accompanying music; pantomimes and choreographic works; pictorial, graphic, and sculptural works; motion pictures and other audiovisual works; sound recordings; and architectural works. But, these categories should be interpreted broadly.
Does Your Business Own Any Copyrightable Works?
Copyright protection isn’t just for authors and artists. Does your business produce, create or record any of the following in a tangible form, paper or digital? If so, then you most likely have copyrightable works:
- Architectural plans
- Articles
- Blogs
- Books
- Cartoons
- Computer software
- Demonstrations
- Graphic art
- Magazines
- Maps
- Marketing materials
- Motion pictures
- Multimedia presentations
- Newspapers
- Newsletters
- Podcasts
- Program curricula
- Publications
- Slideshows
- Trade journals
- Training materials
- Photographs
- Websites
Not Everything is Protected by Copyright
It’s important to note is what is NOT protected by copyright law. Only the actual expression of an author is protected, not the underlying idea itself. Copyright protection does NOT extend to:
- Ideas
- Methods, processes
- Systems
- Ideas or procedures for doing, making, or building things
- Scientific or technical methods or discoveries
- Business operations or procedures
- Method of operation
- Improvisational speeches
- Unwritten or unrecorded performances
- Titles, names
- Short phrases, slogans
- Familiar symbols
- Variations of typographic ornamentation, lettering, or coloring
- Listings of ingredients
- Standard calendars
- Charts
- Tape measures and rulers
- Lists or tables taken from public documents
- Blank forms for recording rather than conveying information
What Rights Does Copyright Provide?
Copyright means the owner has the exclusive right to do and authorize others to do the following to the original work:
- reproduce or copy;
- prepare derivative works;
- distribute copies to the public by sale, license, or lending;
- perform the work publicly or by means of a digital audio transmission; and
- display the work publicly.
However, these rights are subject to certain statutory exceptions, such as “fair use” and parody. The copyright owner may be entitled to recover certain statutory and civil damages and other remedies for infringement of these rights if the work is registered with the U.S. Copyright Office.
Who is the Owner of the Copyright?
A work is protected from the time it is fixed in its tangible form. The owner is the person who created the work. When a person is an employee and the work is in the scope of their employment, the work is considered “work for hire” and the owner is the company.
However, if a person is an independent contractor creating work for a company, the owner is the person UNLESS certain conditions are met: 1) there must be a written agreement indicating that the work is being created for the company by the contractor as a “work for hire” AND 2) the work must fall into one of the following categories:
- contribution to a collective work
- part of a motion picture or other audiovisual work
- translation
- supplementary work
- compilation
- instructional text
- test and answer material
- atlas
Notice of Copyright
It is to your benefit to put a copyright notice on a work, although it’s no longer required under U.S. law. The notice precludes any infringer from claiming they didn’t know the work was protected. An example of the proper form is: © 2012 Author’s Name.
How to Secure a Copyright
Copyright in a work is secured automatically when the work is created in a fixed medium. No publication or registration or other action is required to secure copyright. However, there are definite advantages to registration, including the right to recover statutory damages for any infringement of the work.
Filing fees range from $35 – $65 per work, although under certain circumstances group registrations may be possible. If you wish to secure a copyright registration, either visit Copyright.gov or find an intellectual property attorney to assist you.
Copyright Photo via Shutterstock
Ashley, thanks for a very clear explanation.
I am interested in your opinion: what does this really mean for individual bloggers?
In my experience,we are usually happy when our work is shared/RT’ed, for the visibility and boost in awareness we get. A blogger isn’t going to pay filing fees for each post …
What is the downside of a blogger not taking copyright more seriously? Should © 2012 Author’s Name go on each post, or just one time on the blog?
What does infringement look like for a blogger?
Hi, Rhonda,
Thanks! And, good questions. “Copyright for Bloggers” is in fact the subject of my next article, but I’ll give you a preview ;-).
**As a reminder this is meant to be general information, not legal advice and I am not your attorney, or yours, or yours. You should always consult an attorney about your own specific circumstances, in a secure environment where you can speak confidentially. **
First, the easy one: The purpose of the copyright notice is to remind the world that the work is entitled to copyright protection and that if they cut and paste your entire post and use it as their own, they are infringing on your copyright. Actual placement is up to you and how your blog site is configured. On paper books, you’ll see that the copyright notice usually appears once, inside the front cover.
Next,*generally speaking*, infringement for a blogger is when someone takes your blog post and uses it as their own, with or without attribution. Infringement is NOT quoting a line from your blog post, tweeting a link, or some other small use that could be considered “fair use.”
If you blog every day, you may not want to go to the expense of registering each post (at $35 filing fee). It is possible to register “collections” with the Copyright Office, if certain requirements are met and circumstances apply. Again, this is where a consultation with an attorney could help.
Why should you care? Well, you spent the time building your expertise, researching the topic, crafting the perfect sentences. Do you really want someone else getting credit for your work? Stealing it, really?
Thanks again for the questions.
Ashley R. Dobbs
Thanks for taking the time to answer my questions, Ashley. It was a helpful article.
I’ve heard differing opinions on this but I think another reason bloggers should care is that it could mess up the search ranking for your content if it appears on some elses site.
Ashley, very interesting article. What about software code written to run a machine? I’m talking specific code written in C language that has what I consider proprietary algorithms that make my machine do what it does.
Thanks for the opportunity to ask.
Hi, Mike,
Thanks! Generally speaking, one can register copyright for a “computer program,” which the statute defines as “a set of statements or instructions to be used directly or indirectly in a computer in order to bring about a certain result.” The US Copyright Office has an informative brochure regarding the process here: http://www.copyright.gov/circs/circ61.pdf.
Note, as part of the registration process you will have to submit actual code (first and last 25 pages) to the US Copyright Office. What you submit is publicly available, so if there is any portion that is “trade secret” in a legal sense, you should redact in accordance with the US Copyright Office’s instructions.
Remember as well, you can only submit for registration that portion which is wholly original to you.
I recommend you work with an experienced IP attorney who can address your specific facts and circumstances.
Thanks for the question,
Ashley R. Dobbs