Anita Campbell - CEO
What is Public Relations?
PR is defined as communicating to inform and persuade. See the differences: public relations vs. marketing, advertising and social media.
What Minimum Credit Score for a Business Loan Do I Need?
Credit scores are a top factor that lenders consider. See FAQ answers on the minimum credit score for a business loan, impact of a 600 score, and more.
Franchise Agreement: 20 Important Things to Know
A plain language overview of typical rights and obligations of the parties in a franchise agreement. Explains key provisions and what you can negotiate.
How To Write A Performance Review: A Comprehensive Guide
There is more to conducting an employee performance review than simply writing out a form.
8 Ingredients for Awesome Promotional Gifts
Sending out a truly memorable promotional gift needn't break the bank. But just the right touches can leave a lasting positive impression upon others of your brand and yourself as an entrepreneur and overall thoughtful person. What makes a promotional gift stand out from the rest? Check out these things to consider before giving.
What is a Franchise Fee and How Much Will I Owe?
A franchise fee is any one-time or ongoing payment or royalty that a franchisee pays to the franchisor for the rights to use the brand and franchise system.
Broadcast Live on Facebook: Quick Cheat Sheet
Have you gone Live with your Facebook audience? It's a great way to attract attention to your business. Just make it memorable for good reasons.
The Small Business Guide to Getting Ready for Vacation
If you're like many small business owners, you know the importance of taking some time off from your small business. But you may not always have time to do it. Perhaps you don't have a staff up to the task. Perhaps you have no staff at all. In either way, there are options to get some down time. Read on.
Cause Marketing: Definition, Examples and How To Do
Cause related marketing is exploding in popularity. Attribute it to the rise of the belief-driven consumer. In this piece we cover the basics of how to do a cause marketing campaign and how to make the most of it.
Using Crunchbase to Build Your Brand
Crunchbase is an open business database. Learn the ins and outs of how to use Crunchbase to build your brand in a startup or small business, through a free Crunchbase profile.
How and Why To Get BBB Accreditation
Better Business Bureau offers accreditation to businesses meeting its standards. Read how to become BBB accredited, with unbiased answers to your questions.