How to Sell Digital Products on Your Terms

Imagine the freedom of running a business that operates around the clock, across the globe, without the need for inventory management or physical shipping—unlocking a world where your creativity and knowledge can lead to substantial income and flexibility in how you live and work.

Meanwhile, selling digital products can be a full-time job or a side hustle. You can sell them on your website or through an e-commerce platform. The choice of platform doesn’t limit your success.

Next, let’s explore how you can tap into this lucrative market and transform your digital assets into profit, all while enjoying the freedom it brings to your professional and personal life.

Next, we’ll look into generating ideas and solving problems, which are foundational steps before marketing.

Idea Generation and Problem Solving

The journey begins with brainstorming. Focus on current trends, emerging technologies, and challenges within your niche. This stimulates creativity and aligns your products with market needs. Identifying gaps helps create solutions that appeal to your audience. We’ll show you how to ignite innovation, ensuring your products address real issues and draw in customers.

Top Tips to Use When Marketing Digital Products

After developing your product, marketing becomes your focus. Effective marketing is essential, regardless of whether you’re aiming for a global market or a specific audience. Here are strategies to enhance your online presence and sales.

Have a Lead Magnet

This is a marketing tool used to build an email list. Selling software? Try enticing people to opt in with a case study. Samples and discounts are popular, too. Boldly highlight the value of your lead magnet to ensure it’s irresistible to your target audience.

Drive Traffic to Your Site with Excellent SEO

Keywords are important here. You can use them to optimize product descriptions. Or write blogs that boost your rankings. Consistently update your content to keep it fresh and SEO-friendly, ensuring higher visibility.

Create an Affiliate Program

These programs involve paying other small businesses to direct traffic to your site. Typically, they will post links that lead back to your website. It’s important to maintain a dashboard to track the performance of your affiliates in terms of sales and traffic. Additionally, keep an eye on your top-performing affiliates and reward them for fostering ongoing traffic and sales.

Offer Discounts and Coupons

These are a great way to sell your online product. Shopify offers a discount report. Use discount codes or a reduced dollar value. If your product or course costs less than $100, a percentage discount works best. Make your offers time-sensitive to create a sense of urgency.

Consider Influencer Marketing

Influencer marketing can help you get the word out on social media platforms. These people are experts in their field with good followings on social media.

A good influencer is relevant in your industry. Make sure they have real followers by checking out the comments on their posts. Short comments like “great post” may only be bots. Engage influencers who genuinely connect with their audience for more authentic and effective promotions.

Have Fantastic Email Marketing

This helps to drive sales. Simple tools work. Pop-ups are a great way to ask for information. Try opt-in forms that come up just a a visitor leaves your website. Or boost your email list with special bonuses for referrals. Personalize your emails to make your subscribers feel valued and increase engagement.

Invest in Excellent Marketing Tools

Excellent tools will help you sell your products. When you sell online, you’re in a competitive environment. Make sure the tools that you use to sell digital products online generate sales for your course. They should also engage subscribers and provide good customer service. Regularly review and update your toolkit to stay ahead in the digital marketing game.

How to Come up with a Digital Product Idea

When looking for the ideal digital products to introduce to the market, it is essential to customize them to appeal to your target demographic. Achieving this involves a thorough understanding of their needs and preferences.

Delve into social media platforms, where many consumers openly share their desires and pain points. Crafting a comprehensive questionnaire can be a strategic move, allowing you to directly gather insights from potential customers.

Furthermore, consider hosting focus groups or virtual brainstorming sessions. By immersing yourself in these feedback channels, you’ll be better equipped to ideate and conceptualize a product that addresses genuine needs and captures attention.

Solve a Problem with a Digital Product

Here are a few business problems that can be solved by selling digital products.

• Low Productivity: With digital technology, tasks can be completed faster. Find out which ones.
• High Admin Costs: Reduce expenses by utilizing digital products to compensate employees and suppliers. Explore additional necessary areas.

Target a Specific Niche

You can narrow down the products to specific niches. These digital products already have demand from specific buyers. Web design is a good example.

Use Google Keyword Planner and Google Trends

Get product ideas through Google Keyword Planner. Search terms and get keyword data. Filter results by metrics like location and language. Find out what people are looking for.

Google Trends displays info like audience behaviors. See popular topics in a given area. Here’s a link for the international version.

Digital Product Ideas to Sell Online that Potential Customers Will Love

Having a profitable product idea is a good start. Following are more notions for products to sell online.

Online Courses

Online courses have become a staple in the digital marketplace, covering a vast array of subjects. Before diving deep, validate your course content by offering a free sample or module. Craft a compelling sales page that highlights the transformative benefits of your course.

Subjects can be diverse – from intricate skills like graphic design or mobile app development to holistic approaches in yoga and fitness.

Remember, the key is to present content that adds value and addresses specific needs or gaps in the market.

Membership Sites

Membership sites thrive on exclusivity. They function as digital VIP rooms, where only paying members can access the treasure trove of content.

Setting up a membership site involves strategizing the kind of content you’ll offer and ensuring it’s continuously updated to keep members engaged. Explore the different software options available for building these sites.

By providing exclusive, high-quality content, you ensure a steady stream of recurring revenue.

Stock Photography

In today’s visually driven digital era, high-quality images are essential. Whether for websites, blogs, or advertisements, the right image can make a difference. As a photographer, consider diversifying your offerings.

Offer images in both low and high resolutions to cater to varied customer needs. Moreover, having a clear licensing model can help streamline the sales process. Platforms like Shutterstock or Unsplash can be a starting point, but having your own dedicated website can increase credibility.

Online Music Lessons a Musician Will Love

Musicians have a unique opportunity to monetize their skills online. Rather than offering one-off sessions, consider bundling lessons into comprehensive packages. This approach can provide better value to students while ensuring a steady income for instructors.

Entice potential students with a free basic tutorial or a glimpse into your teaching style. Emphasize the distinctive elements of your teaching methodology and the genres you specialize in.

Using tools that capture email addresses can help build a dedicated student community and keep them engaged with regular updates or tips.

Videos

Video content is undeniably powerful in the digital space. However, its success hinges on meticulous planning and using the right tools. For instance, if your course is software-centric, screen recording tools can capture intricate details, ensuring clarity.

On the other hand, hands-on subjects like car repairs demand a more dynamic approach. High-quality cameras that can capture nuances are essential.

No matter the topic, ensure your video is clear, well-lit, and professionally edited to maintain viewer engagement and foster trust in your brand.

Record from your computer screen with this tool.

Audio Products

The digital audio landscape is vast, encompassing a range of products from music tracks to podcasts. If you’re looking to set up music streaming in the US, ensure compliance with Public Performance Rights to avoid legal pitfalls.

Licensing is crucial to navigate in the audio space. Moreover, if you’re venturing into creating sound apps, consider the infrastructure. Storage is paramount, especially if you aim to offer high-quality files.

Engaging, high-quality audio can establish an emotional connection with listeners, driving brand loyalty.

Building a music or sound effect app? Don’t forget to factor in storage. People will respond.

E-Books

The rise of self-publishing has democratized the literary world. Leveraging this can be highly lucrative, especially in sought-after niches like thought leadership or health care.

To distinguish your e-book, include visually engaging elements such as photographs, charts, and infographics.

These not only enhance comprehension but also make the reading experience enjoyable. A well-designed cover, engaging content, and professional formatting can propel your e-book to the top of bestseller lists in the digital realm.

Using ready-made templates for ebooks makes it easier to get started.

Software Solutions

The digital world thrives on efficiency, and software solutions play a pivotal role in this. But before deep-diving into development, gather feedback. Early user engagement through beta testing can provide invaluable insights, helping tailor your software to genuine needs.

When it comes to deployment, consider cloud hosting. It offers scalability, security, and cost benefits over traditional in-house hosting. With the right approach, your software can become an indispensable tool for users, ensuring steady revenue and growth.

Get some other great SaaS tips here.

Graphic Design Templates

The first step is to choose the kind of graphic design product you want to sell. There are many different types of templates. Here are some tips to make these items stand out.

• use cheap design tools if you’re just starting.
• contrast the colors because opposites attract.
• Images and big letters go together.

And here’s a marketplace to showcase and sell your work.

Sound Effects

Getting into this business demands not only creativity but also the right equipment. It’s vital to invest in a high-quality audio recorder capable of capturing intricate nuances from diverse sound sources.

Beyond the recording process, a tool that includes a batch editing feature is essential for smoothly processing multiple sound bites. Keep in mind that the objective is to create soundscapes that transport the listener, immersing them in the atmosphere you have created.

Here are some tools that work with Windows 10.

Craft Patterns

Crafting is both an art and a passion. If you’re venturing into creating craft patterns, initiate with thorough market research. Ensure your designs bring fresh perspectives.

Once you are confident in the uniqueness of your product, use advanced page layout software such as Adobe InDesign for your presentation. Adopt the widely-used PDF format for distribution, as it preserves the integrity of your design.

From intricate crochet designs to delicate ornament patterns, the potential for profitability is vast in this niche, provided your creations resonate with craft enthusiasts.

Recipes

For culinary maestros looking to monetize their creations, selling recipes online is a tantalizing prospect. But success demands more than cooking prowess. Mastery of culinary terminology and accurate measurements ensures that your recipes are easily replicable.

Consider curating a niche e-book collection or exploring platforms like Pabbly for subscription-based dissemination. The fusion of tantalizing dishes and digital platforms can lead to a delicious revenue stream.

Templates

Designing templates is all about simplifying tasks for users. Collaborate with platforms like Canva that offer an array of ready-to-use templates spanning various categories, from captivating presentations to professional logos.

Opting for packages like Canva Pro can further enhance your offerings, integrating features like brand management and strategic social media scheduling. By providing adaptable and versatile designs, you can cater to a vast user base with varying needs.

Infographics

In an age of information overload, infographics stand out for their ability to convey complex data in a digestible format. Crafting compelling infographics involves data collection and harnessing design elements like charts, timelines, and graphics.

Personalization is crucial, so select templates that allow tweaking of icons, text, and colors. Moreover, designing with social media sharing in mind enhances reach.

Regular updates and adaptations not only keep content fresh but also optimize visibility in search engine results.

Video Games

Video games are more than mere entertainment; they’re immersive experiences. To venture into this domain, understanding the distinction between game design and game development is paramount.

While game developers bring technical prowess, coding the virtual world into existence, game designers shape its aesthetics and narrative. Embarking on this journey, first envision your game’s universe, mechanics, and aesthetics.

Determine which programming languages best fit your vision. Often, assembling a dedicated team with skills spanning both design and development is instrumental to manifest a captivating gaming experience.

Audio Assets

The audio marketplace is vast, ranging from soulful vocals to rhythmic beats, intricate samples, and engaging audiobooks.

Identifying platforms that cater to this diverse range is essential. If opting for a solo venture, ensure your website is equipped with a user-friendly shopping cart and offers smooth digital downloads.

This ensures customers can effortlessly access and integrate the audio files into their projects or leisure listening.

Web Plugins

Web plugins cater to the needs of numerous small and medium-sized businesses, enriching their websites with added functionalities. Venturing into areas like SEO optimization can be highly lucrative.

Moreover, with the growing concerns around cybersecurity, creating a WordPress plugin emphasizing two-factor authentication or other security features can cater to a significant demand in the market.

Web Themes

In today’s digital age, uniqueness in web design is coveted. To develop standout web themes, initiate with a local development environment, effectively replicating a server setup.

Once this foundation is in place, immerse yourself in designing themes that not only look captivating but also offer seamless user experiences. The goal is to create themes adaptable across diverse niches.

It is essentially a server like this. Install that and start working on a website theme to sell.

Logo Design Services

Logos are the visual embodiments of brands, and designing them is both an art and a science. When delving into logo design, careful selection of fonts, colors, and symbols is crucial.

Emphasize simplicity, as minimalistic logos tend to be more recognizable and timeless. Integrating the brand name effectively within the design can further enhance brand recall.

Printable Calendars

Digital calendars, especially sales calendars, hold significant appeal for businesses and individuals alike. Dive into designing versatile formats, be it for Google Docs, MS Word, or other platforms.

Offering a diverse range, such as an editable annual sales calendar or a structured training calendar, can cater to varying organizational needs. Ensure these calendars are both functional and aesthetically pleasing, adding value to the user’s planning process.

Batch the ideas together for different customers and people.

Video Editing

Video editing is becoming an indispensable service, especially for effective social media marketing. Should you contemplate offering video editing services? Familiarize yourself with cinematic techniques, such as understanding shot compositions, narrative structures, and effective transitions.

Crafting a video isn’t a sprint; it’s a meticulous marathon. Depending on the intricacy and length, producing a refined video might span from mere hours to extensive days, ensuring every frame tells a tale.

Fonts

Venturing into the font-selling business demands more than just design skills; it requires strategic marketing. Build a captivating portfolio to showcase your typographic designs, and consider establishing a dedicated website.

Alternatively, partnering with established font-selling platforms can ease your journey. These typographic designs particularly resonate with ebook authors and web designers seeking distinctive text styles.

Tutorials

Tutorials are mini-courses, perfect for imparting specific skills without overwhelming learners. They provide an avenue for experts to condense and share a fragment of their knowledge efficiently.

These can either stand alone or be integrated into more comprehensive learning packages. Utilizing tools like PowerPoint or interactive platforms can enhance engagement and retention during these tutorials.

Email Tutorials

Among the myriad of digital products, email tutorials offer direct and personalized knowledge delivery. By sending lessons straight to a client’s inbox, you foster a sense of direct communication.

Incorporate diverse content forms, be it attachments, external video links, or concise text explanations. This format suits busy individuals who appreciate learning in manageable, emailed chunks.

Digital Art

Whether you’re a seasoned graphic designer, an amateur doodler, or a passionate photographer, the digital art domain offers lucrative opportunities. The key lies in identifying reliable platforms to showcase and sell your creations.

Platforms like Etsy and PayLoadz provide secure environments for artists. Starting with a basic, free account can pave the way, and as your digital artistry garners attention, considering premium options can further boost your entrepreneurial journey.

Where to Sell Digital Products

It’s important to understand where you can sell your digital products. There are several different e-commerce solution options. Look for a place that is simple to use. And one that will market your inventory in an online store people will respond to.

Best eCommerce Platforms

Finding the right e-commerce platforms to get your products in front of a target market. Look for features like a good drag-and-drop builder. And analytics.

Selecting the right platform is crucial when venturing into selling digital products online. Below is a comparative table highlighting some top platforms. After the table, we will delve deeper into the features and advantages of each platform to help you make an informed choice.

Your Online Store

You might want to build your own store. Start by choosing either a B2B or B2C business model. Pick a domain name your customers will identify with. Then, you can look at e-commerce website builders. Check out features like SSL security and payment gateway integration. Don’t forget to work out product descriptions and pictures with customized texts and fonts. Get a custom email address, too.

Here’s a page builder that can help.

Amazon

Amazon is an industry leader in selling digital products online. Before you start looking for revenue on this platform, you need to choose a plan. If you are selling more than 40 products per month, you should consider the professional seller plan.

Amazon also offers advertising features like pay-per-click advertising. Be aware that individual sellers can’t create ads. This is a good product market fit for entrepreneurs.

Shopify

Shopify offers a free trial for users. There are thousands of themes to choose from when you are designing a shop. The 14-day free trial provides you with a URL to get started.

There are other advantages, like a POS app and several different plans to choose from when it comes to what to sell on Shopify.

Etsy

This platform is upfront about costs. You only pay a small fee to list your first item. And off-site advertising payment processing and transaction fees once you start selling. There is an Etsy app you can use to communicate with buyers and add listings.

The Etsy shop allows you to design a unique landing page and there are some useful tools to learn how to start a successful Etsy shop.

E-Junkie

This platform supports inventory management. You can create your own online store and sell digital goods on eBay here. The process of getting started is easy.

• Start by linking up Paypal or your other payment processor.
• Add the products you want to sell.
• Copy the link to your social networks or blog.

Sell everything from codes and games to files for ebooks, music, and videos.

Sellfy

Have a store ready to go in five minutes. This company offers file hosting. The starter package goes for $19 a month. There is no transaction fee, and you are allowed up to 10k in sales per year.

SendOwl

Sell everything from memberships to subscriptions and services with this digital sales platform. The standard plan starts at $15 a month with a free trial. The checkout feature works on every device and browser or screen size.

Why You Should Sell Digital Products Online

There are big advantages to selling digital products over physical ones. Here’s a quick list of 6 reasons why you should be selling products online.

• The Overhead is Lower. An online store doesn’t have physical storage, packing, and shipping to pay for.
• Digital Products Create an Extra Revenue Stream for Your Business. You can reach a global audience through your computer.
• They Don’t Wear Out. Generally, digital products don’t deteriorate or break down over time. Even if they become irrelevant as technology changes, they can be updated.
• You’ll Get A Passive Income When You Sell Online. This type of product will continue to make sales even when you’re not online. You don’t need to keep putting in effort to make money.
• Inventory Never Runs Out. Sell as many software programs or digital courses as you want. There is no limit to how many times these products can be duplicated.
• Entry Barriers Are Low. You can sell your experience as a service through online courses. Real estate advice, accounting services, and copywriting are just a few examples. You’ll only need your experience and a digital product marketplace to get started.

FAQs

What are the most profitable digital products?

Here’s a list of the most profitable digital products to sell online.

• Audio Products. These create revenue because you can sell them on a variety of platforms. Put together courses, sound effects and music and podcasts. Look for platforms that have cloud technology and payment features. Those are great places to sell your audio product.
• Software. SaaS is a big moneymaker because it works in the cloud. There is usually a subscription involved and not just a one-time sale.
• Videos. These are powerful digital marketing tools. Many video creators look to YouTube to monetize a course they create. Building a strategy is important. Make sure your video content is exclusive and adds value. Are you trying to educate, instruct, or entertain?
• Ebooks. Doing some keyword research will help you find a saleable topic. You can create professional e-books with a tool like Canva.

What is a digital product?

Digital products are assets that exist in a virtual format, primarily consumed or utilized electronically. Unlike traditional physical goods, digital products are intangible, which means they don’t occupy any physical space and cannot be touched or held.

However, their non-physical nature doesn’t reduce their value or usability. An e-book, for instance, can offer the same information and reading experience as a printed book but without the constraints of print, shipping, and storage.

Beyond e-books, the world of digital products encompasses a vast range of items, including web templates, software suites, digital art, music files, online courses, and mobile apps, to name a few.

How do I sell digital products internationally?

Your product market fit might be global. If that’s the case, you might need to tweak your business. First, make up separate product pages for global visitors. That means displaying prices in the local currency. And you might need to translate some content.

Consider changing the images to suit international customers. Take a good look at your product pages and home page on your website. People from around the globe have different cultural preferences. You might need to change your images to make sure they are not offensive.

Customer support might need to include several languages. Most people respond best in their own language.

What is the best place to sell digital products?

Looking for the best place to sell digital products? It all depends on the type of products that you’ve got in the market. And to the people you are selling to.

Having your own website is one option. However, Etsy is considered one of the biggest online marketplaces to sell these types of items.

Shopify is an excellent platform for selling templates, downloadables, and printables. However, you will need to handle your own marketing and install the appropriate apps.

There are other places if you want to use templates for web designs, fonts and illustrations, like Creative Market.

Is an app a digital product?

There’s a difference between building an app and digital product development. But apps are considered digital products.

Apps

• Apps are programs designed to run on mobile devices, smartphones, computers, or tablets. They are broken down into two categories. Mobile and web-based applications.
• There are several phases involved in developing one. The design needs to be put together. The,n programming requirements are made before application programmers start coding. There are other steps, but this is a big part.

Mobile apps are one of the best-selling digital products.

Digital Products

Creating an app is usually part of developing digital products. But there could be more to your business than an app. For example, you can sell your own stock photos through an app on your smartphone.

How do you make money selling digital products?

You need to follow a few strategies to sell digital products online and make money.

• Find your target market on social media start and blogging. You can also write guest blogs for other sites. It’s a great way to get your products out in front of your market.
• Remember that today’s consumer expects quality. That means your digital products should be properly tested and designed. That way, you will have repeat customers.
• Engaging with your target market increases sales. Social media, email marketing, and texting will help you to stay in contact. Remember to respond to any comments people make. Maintaining relationships boosts sales.
• Find the sweet spot for pricing online. Set your prices too high, and your customers will flock to the competition. Charge too little for your digital products, and consumers will think you do subpar work.

Making money selling digital products means choosing the right ones. Video tutorials and educational videos are big in today’s society. People are always looking for high-quality information in one location.

Image: Depositphotos

This article, "How to Sell Digital Products" was first published on Small Business Trends

Here, you’ll find an extensive list of outstanding online platforms where you can market your stunning photographs. Catering to both enthusiasts and professional photographers, these stock photo websites provide the perfect opportunity to display and monetize your creative work.

The Best Places to Sell Photos Online

• Stock Photo Websites: Platforms like Shutterstock, Getty Images, and iStock offer photographers a chance to earn through stock photography. These sites have broad market reach and diverse audiences, making them ideal for photographers looking to sell generic or niche-specific images.
• Artist Marketplaces: Etsy, Fine Art America, and Society6 allow photographers to sell their work directly to consumers. These platforms are perfect for photographers with unique, artistic images that appeal to individual buyers looking for something special.
• Nature Photography Outlets: Websites like Blue Planet Archive and CanStockPhoto are excellent for photographers specializing in nature and wildlife photography. They cater to specific audiences looking for high-quality nature images.
• NFT Platforms: For photographers interested in the digital art space, NFT marketplaces like OpenSea, Rarible, and SuperRare provide a modern avenue to sell unique digital assets. These platforms offer new ways to monetize digital photography through blockchain technology.

Where to Sell Stock Photos

If you’re looking to sell your stock photos, several platforms can help you turn your passion into profit. Check out these options to start monetizing your photography skills:

Alamy

Join Alamy to sell your work globally and earn up to 50% commission. They pay out over $1 million monthly. Enjoy global exposure, empowering tools, and complete creative control. There are no long-term commitments, and students get the added benefit of receiving 100% commission for two years.

500px

500px is a leading online network for photographers, offering exposure, recognition, and opportunities for growth. They help photographers showcase their work, challenge themselves, and gain recognition for their skills. Their platform provides immediate exposure, career-building tools, and performance insights to help photographers succeed.

SmugMug

SmugMug is a photography platform designed to help photographers sell their photos effortlessly. It features a quick setup process, customizable pricing options, efficient billing, and powerful sales tools. Users can showcase their photos in a creative manner, manage privacy settings, and utilize professional-quality printing services.

Shutterstock

Join Shutterstock’s global community of contributors and earn money sharing high-quality images and videos. Upload content easily, get tips for success, and earn from worldwide customer downloads. Showcase work, grow skills, and reach millions of customers.

iStock Photo

iStockphoto is a stock content site that is part of the Getty Images family. It provides ready-to-use photos, illustrations, vectors, and video clips. Key features include exclusive content, worry-free licensing, free content, inclusive storytelling, and royalty-free files, making it one of the best places to sell photos online.

BigStockPhoto

BigStockPhoto is a platform where you can earn money by uploading your original photos and illustrations. Sign up for free, upload your images, retain copyrights and track sales. This platform offers over 124 million royalty-free images, having been established and later acquired by Shutterstock. It is one of the best places to sell photos online.

Getty Images

Getty Images offers a creative community for photographers, videographers, and illustrators to share their content. Earn money with licensed work seen by top brands and agencies. Keep copyright ownership while accessing a vast global distribution network.

Where to Sell Your Photos

Are you interested in making money from your photos? Explore these platforms where you can sell your work and begin earning income. Uncover the different opportunities available and identify the best fit for showcasing and monetizing your photography skills:

Etsy

Etsy offers a marketplace where photographers can showcase and sell their work to a wide audience. Etsy’s user-friendly interface and global reach allow photographers to monetize their craft and connect with potential customers who appreciate their unique style and creativity.

Fine Art America

Fine Art America is a leading online marketplace for artists and photographers to sell their art and prints. They offer a wide range of products like canvas prints, phone cases, home decor, and more. With global fulfillment centers, artists can set their own prices and reach a large audience worldwide.

Redbubble

Redbubble is a platform for artists to sell their art on products worldwide. Artists upload designs, customers purchase products, and they’re produced and shipped on demand. With over 70 products available, artists have control over pricing and receive support and protection features.

Society6

Society6 empowers artists by providing a marketplace to sell their original work. They offer a variety of products to showcase artwork, handle fulfillment, and support artists with a thriving community and resources. Start selling on Society6 and get paid for your art.

ArtPal

ArtPal is a free platform for artists to sell their art. They can create galleries, sell originals or use Print-on-Demand, and receive 100% of profits. Payments are processed instantly, and artists retain all rights to their work.

Artfinder

Artfinder is an art marketplace that connects artists with buyers worldwide. They offer artists a global audience, control over their store and pricing, and exclusive benefits. Their mission is to make art accessible and affordable while supporting artists’ careers. They prioritize originality, openness, courage, and decency in their approach.

Saatchi Art

Saatchi Art is a prominent online gallery that links artists to a worldwide community. It has a presence in over 110 countries, with artwork sold in more than 140 countries and millions of page views each month. The platform provides support, secure payment options, shipping assistance, and increased visibility through curated features, exhibitions, and promotional efforts.

Where to Sell Nature Photos

If you have a knack for capturing the beauty of nature through your camera lens, there are numerous platforms where you can sell your stunning nature photos. Here are some options to showcase and monetize your captivating nature photography:

Payhip

Payhip is an online platform that helps sellers monetize their nature photos. It offers a user-friendly interface, optimized checkout, and supports various payment methods. Payhip handles payment processing and file delivery and offers marketing tools. They’re also trusted by over 130,000 sellers worldwide.

Blue Planet Archive

Blue Planet Archive is a specialized stock photo agency founded by photographers. They offer amazing images of the Earth, including wildlife, landscapes, underwater scenes, and environmental issues. Aspiring photographers and artists are welcome to contribute.

CanStockPhoto

CanStockPhoto allows photographers to sell their images easily and for free. They earn commissions when their images are downloaded, and referrals can earn them $5 USD. CanStockPhoto also partners with Fotosearch, giving maximum exposure. The upload system is fast, supporting simultaneous submission of up to 20 images.

Dreamstime

Dreamstime is a platform where anyone can sell photos, images, and videos. To get started, register for free and upload your files, ensuring they meet the necessary criteria. Contributors can earn 25-50% revenue share, and exclusive files receive bonuses. As your content gets downloaded, it moves up in levels, earning higher prices. Dreamstime also offers extended licensing options.

Adobe Stock

Join Adobe Stock to sell your content and expand your creative career. Benefit from native integration into Adobe apps, market insights, and superior tools like machine learning and a fast workflow. You retain ownership of your work and earn a 33% royalty on sales.

Creative Market

Creative Market is a design marketplace connecting creators with millions of customers. Shop owners can earn money selling their work, set prices, and enjoy perks like a 9-million-member network. No exclusivity lock-in, instant delivery, and tools for managing shops are provided. Join today to start your own shop.

Fiverr

With a global marketplace, Fiverr connects sellers to millions of buyers, providing a vast potential customer base. You can set your own prices, showcase your portfolio, and deliver high-quality images. Join Fiverr today and start earning from your beautiful nature photography.

Where to Sell NFT Photos

If you’re interested in venturing into the world of NFTs and selling your digital photos as unique and valuable tokens, there are dedicated platforms available. Explore the options below to delve into the exciting realm of NFT photography:

OpenSea

OpenSea is the largest marketplace for non-fungible tokens (NFTs), unique digital goods with tradeable and usable properties. Their vision is to create vibrant economies using open protocols and interoperable standards. OpenSea supports multiple blockchains and is backed by top firms, offering a wide range of categories for digital items, making it one of the best places to sell photos online.

Rarible

Rarible is a digital marketplace for non-fungible tokens (NFTs). It enables creators to mint and sell their own NFTs, offering a space for artists, musicians, and other creators to display and profit from their work. Additionally, users have the ability to buy, sell, and trade NFTs within the Rarible community.

SuperRare

SuperRare is a digital art marketplace for NFTs on Ethereum. Artists create and tokenize their work as digital assets. It’s a curated platform to buy, sell, and discover digital art. Features include top artist rankings, curated exhibitions, and blockchain tokenization. It connects artists and collectors in a unique art market.

MakersPlace

MakersPlace is a marketplace for digital creators to sell NFTs to a community of 100K+ collectors. It protects artwork, offers earnings on sales and royalties, and pioneers blockchain tech. The platform verifies authenticity and has a diverse team of experts from art and technology backgrounds.

Nifty Gateway

Nifty Gateway, which is affiliated with Gemini, offers secure storage solutions for NFTs. It allows publishers to create and launch their own NFTs with a variety of payment and custody options. The platform features creator-owned smart contracts, straightforward payout processes, and multiple types of drops. Nifty Gateway’s mission is to enhance the accessibility of NFTs while partnering with artists and brands.

Our Methodology: The Best Places to Sell Photos Online

Choosing the right platform to sell photos online is crucial for photographers, whether they are professionals or enthusiasts looking to monetize their work. Here are the criteria we used for selecting the best online platforms for selling photos. Each is rated on a scale of importance from one to ten, with ten being of utmost importance.

• Market Reach and Audience (Importance Scale: 9/10)
  • Platforms with a wide reach and a large audience base.
  • Targeted audience was relevant to your photography niche.
• Commission Structure and Earnings Potential (Importance Scale: 10/10)
  • Fair and transparent commission structures.
  • Higher earnings potential based on sales or downloads.
• Ease of Use and Upload Process (Importance Scale: 8/10)
  • User-friendly interface for uploading and managing photos.
  • Efficient and straightforward upload process.
• Copyright and Control Over Your Work (Importance Scale: 10/10)
  • Clear policies on copyright and usage rights.
  • Control over how and where your photos are used.
• Payment Methods and Frequency (Importance Scale: 9/10)
  • Reliable and convenient payment methods.
  • Regular and timely payments.
• Quality Standards and Acceptance Rates (Importance Scale: 7/10)
  • Understanding of the platform’s quality standards for photos.
  • Reasonable acceptance rates for submitted work.
• Community and Networking Opportunities (Importance Scale: 6/10)
  • Platforms that offer community engagement and networking opportunities.
  • Access to feedback, collaborations, and learning resources.
• Promotional Tools and Visibility (Importance Scale: 7/10)
  • Tools and features for promoting your work.
  • Good visibility and exposure within the platform.
• Diversity of Sales Options (Importance Scale: 8/10)
  • Options for selling photos as prints, digital downloads, or licensing.
• Reputation and Reliability (Importance Scale: 9/10)
  • Well-established platforms with positive reputations.
  • Reliability in terms of site uptime and customer service.

Incorporating these factors into our assessment, we aim to guide photographers to the platforms where their work will not only be seen but also be rewarded with sales.

The Upsurge of Selling Photos Online

The online selling of photos is on the rise, fueled by the increasing demand for high-quality images from businesses, marketers, bloggers, and more. Photography equipment has also become more accessible, making this a popular way for people to build a business or earn some extra side income.

This emerging trend has opened up opportunities for photographers to monetize their work while meeting the demands of different industries.

Understanding Stock Photography Sites

Stock photos are pre-existing images licensed for specific uses, usually commercial ones. These images play a crucial role in the digital landscape, offering a vast array of visuals that cater to a diverse range of themes and concepts. From marketing materials to web design and editorial content, stock photos enhance visual storytelling across different mediums.

Stock photography sites act as a bridge between photographers and potential buyers. They provide a platform where photographers, under their photography business names, can upload and sell their pictures online.

At the same time, businesses, content creators, and individuals can easily search and buy these high-quality visuals for their projects using specific keywords or photography business names. This two-way arrangement serves as a convenient marketplace for high-quality visuals. It helps photographers reach a wider audience while offering users a one-stop solution for their visual needs.

The benefits of using stock photography sites include:

• Access to a diverse range of images: Stock photo sites offer an extensive library of images across various categories. This vast selection makes it easier for users to find the perfect image for their projects.
• Affordability: Unlike commissioning a photoshoot, buying stock photos is usually more cost-effective, especially for businesses with tight budgets.
• Time-saving: Stock photos are ready for immediate download and use, saving users the time to organize a photoshoot.
• Ease of use: Stock photo sites usually have user-friendly interfaces, making it easy for users to search, select, and purchase images.
• Support for photographers: These platforms offer photographers an international venue to display their work and earn income.

Stock photography sites offer a win-win situation for both photographers and users. Photographers get to monetize their creativity and talent, while users gain access to a broad array of high-quality images for their various needs.

Strategies to Sell Photos Online

To further enhance your success in selling photos online, consider the following strategies:

• Build a Personal Brand: Establishing a strong personal brand as a photographer can help differentiate you in the market. Utilize social media, your own website, and blogging to share your story, your photography philosophy, and behind-the-scenes content.
• SEO for Photographers: Optimize your website and online portfolios for search engines. Use relevant keywords, meta descriptions, and alt text for your images to improve visibility and attract more visitors.
• Network and Collaborate: Engage with other photographers, artists, and potential clients through social media, photography forums, and in-person events. Collaboration can lead to new opportunities and increased exposure.
• Offer Bundles and Promotions: Create bundle offers or limited-time promotions to encourage more sales. Offering discounts on multiple purchases or exclusive packages can attract buyers looking for a deal.
• Leverage Analytics: Use analytics tools provided by the platforms or your own website to understand which images are performing best, who your audience is, and how they find your work. This data can guide your marketing strategies and help you create more targeted content.
• Customer Engagement and Feedback: Engage with your customers and followers by responding to comments, asking for feedback, and encouraging them to share your work. Positive customer experiences can lead to repeat business and referrals.

By leveraging the best places to sell photos online along with effective marketing and engagement strategies, photographers can significantly boost their success in the competitive online marketplace. Persistence, creativity, and adaptation are crucial in transforming your photography passion into a lucrative business.

FAQs: Best Places to Sell Photos Online

What are the differences between a stock photography site and a stock photo site?

A stock photography site and a stock photo site are essentially the same thing. Both platforms offer a collection of professional images that can be licensed and used for various purposes, such as websites, advertisements, and publications.

What are some considerations when choosing a stock photography website to sell images?

When choosing among the best places to sell stock photos online, consider factors like the platform’s reputation, customer base, pricing, royalty structure, licensing terms, ease of image management, and promotional opportunities. Opt for platforms known for their reliability, fair royalty payments, appropriate licensing agreements, user-friendly interfaces, and strong promotional tools to increase visibility to potential buyers.

How can stock images be optimized for better visibility on stock photography websites?

To improve the visibility of your stock images on photography websites, it is important to focus on high-quality and relevant content. This involves using appropriate keywords and descriptions, properly tagging and categorizing images, adhering to technical specifications, and regularly updating your portfolio with fresh and diverse content.

Can digital images other than photos, such as illustrations and graphics, be sold on stock photo sites?

Stock photo sites welcome illustrations and graphics, creating a varied marketplace for photographers and digital artists to earn money from their work. Buyers enjoy access to a broad selection of visual content, while creators enhance their income opportunities and gain visibility across different platforms. This collaboration among artists nurtures a vibrant and inspiring community.

What are some ways to ensure a stock photo stands out among millions of images on a stock photo website?

To ensure your stock photo stands out, select a visually striking and unique image that grabs attention. Use descriptive and relevant keywords to enhance search results and ensure the photo features good composition and clarity. Additionally, think about incorporating a personal touch or a creative element to make it more memorable.

How profitable is it to sell your photos online?

If you’re interested in learning how to make money with photography, selling your photos online can be a profitable venture. With the right platform and marketing, you can earn money from your creative work. By reaching a global audience, you increase your chances of making sales. However, it’s important to invest time in learning about the market, optimizing your images, and staying consistent to maximize your profitability.

Image: Envato Elements

This article, "The Best Places to Sell Photos Online" was first published on Small Business Trends

In today’s digital landscape, having a valuable and memorable domain name can be a lucrative asset. However, if you want to sell your domain, it’s crucial to understand the most effective strategies for attracting interested buyers and maximizing your domain sale.

In this article, we’ll discuss how to sell a domain name successfully. Let’s dive in!

The Art of Selling Domain Names

As domain sellers, it is important to understand the market and how to effectively sell names. Being knowledgeable about current trends in the domain market and popular keywords can help attract potential buyers.

It is essential to effectively promote the domains across different platforms, including social media, forums, and domain marketplaces.

• READ MORE: List for Sale from GoDaddy Simplifies Selling Unused Domains

Why You Should Consider Selling a Domain Name

Domain selling can be a profitable venture. Here are five reasons you can benefit from selling one or more domain names:

• Make a quick profit. When you own a great domain, you can sell it for a higher price than what you paid for it. This is especially true if the domain is in high demand or is a premium domain.
• Diversify your portfolio. Selling a domain allows you to free up capital that you can use to invest in additional domains, your business, or other assets like stocks, real estate, or cryptocurrency.
• Generate passive income. If you sell a domain that receives a lot of traffic, you can earn money from advertising revenue. You can also set up a payment plan so that you receive recurring payments for the domain.
• Get rid of unused domains. If you own a domain that you no longer need, selling it can be a way to declutter your portfolio and free up some cash.
• Make a strategic investment. If you think a domain will be valuable in the future, you can hold onto it and sell it for a higher price down the road.

• READ MORE: What Makes the Best Domain Name?

How to Sell Domain Names

If you’re looking to profit by selling your own domain names, then follow these steps…

Determine Domain Name Value

Premium domain names can fetch a high price, but it’s important to first determine the value of your domain. You can look up the domain value on popular domain marketplaces such as GoDaddy Auctions and Sedo.

You can also use a service like Estibot to help you arrive at a fair market value for your domain.

Price Domain Name

Once you have an idea of how much your premium domain name is worth, it’s time to price it competitively. Setting a fixed price for your domain can result in a faster sale. Be sure to compare your domain to similar domains that have sold recently.

Choose Selling Location

There are numerous platforms available for selling your domain name. You can utilize marketplaces such as GoDaddy Auctions, Sedo, and Flippa, or you can list your domain on auction sites like eBay.

You can also list your domain name on classified sites or contact potential buyers directly.

List Domain Name for Sale

Once you’ve selected a selling platform, it’s time to list your domain name for sale. When creating your listing, be sure to include vital information such as the price and a description of the domain.

Optimize Your Listing

Now that your domain is listed for sale, it’s important to optimize your listing and generate interest from potential buyers. You can do this by promoting your listing on social media and other websites.

Protect Domain Name with Escrow

Using an escrow service is a great way to protect yourself from fraud when selling domains. Escrow services hold onto the payment until the domain is transferred to the buyer. This protects both the buyer and the seller in case of any problems.

Transfer the Domain Name

The transfer process can vary depending on the selling platform you’re using. For example, GoDaddy Auctions will walk you through the transfer process after the sale is completed. Once the domain is transferred, the sale is final.

Top Tips to Sell Domain Name Properties

Before you put your first domain name up for sale, consider these top tips to help you get the most money for your domains:

Pick the Right Domain Marketplace

There are many domain marketplaces to choose from, so it’s important to choose one that’s well-established and reputable. Some popular domain marketplaces and auction sites include GoDaddy Auctions, Sedo, and Flippa.

Optimize Your Domain Listing

When listing your domain for sale, be sure to include important information, such as the price and a description of the domain. You can also use keywords to help potential buyers find your listing.

Promote Your Domain Listing

To generate interest in your domain, promote your listing on social media and other websites. You can also use paid advertising to reach a wider audience.

Use an Escrow Service

Using an escrow service is an excellent way to safeguard yourself when you want to sell a domain name. Escrow services retain the payment until the domain has been successfully transferred to the buyer. This arrangement protects both the buyer and the seller in the event of any issues.

Answer Questions Promptly

Whenever a potential buyer contacts you with a question, be sure to respond promptly. This shows that you’re serious about selling the domain and helps to build trust, which can lead to a successful sale.

• READ MORE: Top Considerations for Domain Names and Hosting Providers

Popular Places to Sell Domain Names

Selling your unused domains on popular auction sites is a great way to find buyers who are willing to pay top dollar for your domains. Here are some popular places to sell domains:

• GoDaddy Auction: This is one of the most popular places to sell domains. You can auction off your domains or sell them directly to buyers.
• Sedo: Sedo is a domain marketplace where you can buy and sell domains. You can also set your own price for your domains.
• Flippa: Flippa is a marketplace for buying and selling websites and domain names. You can list your domains for auction or set a fixed price.
• Afternic: This is one of the top marketplaces to sell domains. Afternic is free to join and helps show your listing on other sites and forums as well.
• Namecheap Marketplace: If you’re interested in selling multiple domains, this is an excellent choice. Although Namecheap provides a wide range of services, its domain marketplace is often overlooked.

• READ MORE: Sell on Instagram and Facebook Directly from a GoDaddy Website

Is It Legal to Sell Domain Names?

Yes, it’s legal to sell domains on a domain marketplace, classified sites, or anywhere online or off. However, there are some restrictions on what you can do with domains that are trademarked or copyrighted.

If you’re unsure about a domain you want to sell, it’s always best to consult with a lawyer before listing it for sale.

How Much Money Can You Make Selling Domains?

As a domain broker, you can make a lot of money selling domain names. However, how much you make depends on a number of factors, such as the demand for the domain, the quality of the domain, and your marketing skills.

What Is the Best Way to Sell a Domain Name?

The best way to sell a domain name is to list it on a popular marketplace, such as GoDaddy Auctions, Sedo, or Flippa.

You can also use an escrow service to protect yourself and the buyer. Promote your listing on social media and other websites to generate interest and get the most money for your domain.

Conclusion

Selling domain names can be a lucrative endeavor in today’s digital landscape, but success in this venture requires careful planning and execution. Understanding the market, pricing your domain competitively, and leveraging the right platforms is key to achieving the best results. Here are some key takeaways to keep in mind when selling domain names:

• Market Knowledge: Stay informed about current trends and popular keywords in the domain market. This knowledge can help you attract potential buyers looking for specific domains.
• Profitable Opportunities: Selling domain names offers several advantages, including the potential for quick profits, diversification of your portfolio, passive income through advertising, decluttering unused domains, and strategic long-term investments.
• Determining Domain Value: Utilize tools like Estibot and popular domain marketplaces to determine the fair market value of your domain. Accurately pricing your domain is crucial for attracting buyers.
• Choosing Selling Locations: Selecting the right platform to sell your domain is essential. Consider established and reputable domain marketplaces like GoDaddy Auctions, Sedo, and Flippa. You can also explore auction sites or direct contact with potential buyers.
• Optimizing Listings: When listing your domain for sale, provide essential information such as the price and a detailed description. Use relevant keywords to enhance discoverability.
• Promotion and Marketing: Promote your domain listing through social media and other online channels. Paid advertising can broaden your reach and attract more potential buyers.
• Escrow Services: Protect both yourself and the buyer by using escrow services for secure transactions. These services hold funds until the domain is transferred, reducing the risk of fraud.
• Prompt Communication: Quickly respond to inquiries from potential buyers. Engaging in timely and professional communication fosters trust and enhances the chances of a successful sale.
• Legal Considerations: Selling domain names is typically legal, but it is important to adhere to trademark and copyright laws. If you have any concerns regarding the domains you plan to sell, it’s advisable to seek legal counsel.
• Income Potential: The income potential from selling domain names varies based on demand, domain quality, and marketing efforts. Successful domain brokers can earn substantial profits.
• Best Practices: Listing your domain on reputable marketplaces and utilizing escrow services are among the best practices for selling domain names. Effective promotion and competitive pricing also play a significant role in achieving successful sales.

Image: Depositphotos

This article, "How to Sell a Domain Name" was first published on Small Business Trends

As consumers, most of us hate receiving a cold call from a sales team. Who has time to talk to some random person about buying something you didn’t even want? Yet the telemarketing calls continue.

Why do they keep calling? The answer is simple. Cold calling works. Telemarketing is a highly effective sales tool, but there are still tricks and tips for how to cold call successfully.

Best Cold Calling Tips and Techniques

Sales teams tend to dread making cold calls, so how can a sales manager better equip their reps to make more effective sales calls to cold prospects? Fortunately, there are plenty of cold-calling techniques that really work. Check out the following 15 best cold-calling tips to boost your conversions:

Conduct Pre-call Research

Cold calling involves hard data. To effectively communicate your sales pitch, you have to have some understanding of the prospect on the phone. Don’t expect to find success calling random numbers and speaking to whoever happens to answer the phone. Cold calling must be done strategically. Who is on the other end of the line, and what makes them a target customer?

Write a Cold Calling Script

Unsuccessful cold calls often lack both structure and direction, which can be challenging to achieve without a well-crafted cold call script. Sales representatives who develop cold calling scripts for their pitches can enhance conversion rates by incorporating every essential element of a successful cold call into their telemarketing strategies.

Schedule Best Calling Times

What is the optimal time for cold calling? Research indicates that cold calls tend to be more effective on certain days and at specific times. Cold callers are more likely to secure an appointment or close a sale on Wednesdays or Thursdays, according to InsideSales.com. Additionally, studies suggest that the best time for a cold caller to connect with a prospect is between 11 a.m. and 12 p.m. or 4 p.m. to 5 p.m.—definitely not first thing on a Monday morning!

Test Opening Lines

A prospect will decide whether or not the call is worthwhile within just a few seconds, so the cold calling opening line can make or break the sales pitch. Successful sales professionals will write and practice a variety of opening lines, then take note of which are most successful during their cold calls. Remember, while you want to capture your lead’s attention, initially stating the purpose of the call increases conversion rates.

Aim for Longer Cold Calls

Short cold calls usually are not successful cold calls. In fact, cold calls resulting in a sale or an appointment generally last about twice as long as their counterparts, but how many sales reps create cold calling scripts of that length? When crafting a cold calling script, be sure to plan for the entire structure of the call, including a hook, touching prospects’ pain points, a value proposition, and a call to action. Don’t forget to prepare ways to overcome a variety of sales objections.

Practice Your Sales Technique

Don’t assume that you can develop an effective sales script and instantly use it for successful cold calls. It’s essential to sound confident right from the first ring to impress potential buyers. Sales, like any other skill, requires practice to master. Before making your calls, practice your cold calling technique and prepare for various responses from prospects. After your calls, evaluate which aspects of your selling process worked well and make adjustments to your approach.

Use Your Best Closing Line

Remember, many sales are closed sometime after the first cold calling post. Therefore, your closing line can be just as important to your success rate as your opening line. Create and practice your best closing line, and be sure you leave your prospects wondering why they didn’t already close the deal with you. The lead will remember your pitch and be waiting for your next call.

Schedule a Follow-up

The follow-up call is a crucial part of the sales process and an essential component of cold calling. In fact, only about 2% of sales occur during the initial cold call. This means that without follow-up calls or appointments, 98% of potential deals could be lost. Be ready to leave professional and courteous voicemails for prospects, and make sure to schedule callbacks at times when they are available.

Keep It Professional

Understanding your target customers and communicating with them appropriately is crucial. Are you contacting consumers or involved in B2B cold calling? Are you addressing an executive-level decision-maker? Ensure that your cold calling script and conversation align with the necessary level of professionalism. Although some small talk can be suitable, a professional telemarketer will quickly redirect the cold call back to its main objective.

State Your Full Name

Seems like this should go without saying, but successful sales reps making cold calls provide their full names as well as the name of their company at the beginning of the call. It sets a professional tone for the sales call and allows even new salespeople to maintain control of the call from the start. Callers who use their full name command respect. If the prospect has to ask for this information, the telemarketer has surrendered the conversation.

Include an Enticing Value Proposition

At the heart of every cold call is the value proposition. What does the sales rep have to offer the prospect, and how will it benefit their life or business? While it’s important to capture prospects’ attention and touch on their pain point, the cold call will not result in a follow-up if the caller doesn’t offer value of interest.

Master Your Tone

While a cold calling script is important, it’s not always what you say but how you say it that matters when developing sales skills. Sales reps who sound bored aren’t going to attract much interest among their leads. Prospects won’t get excited to hear about a product from a cold caller who sounds angry, sad or annoyed. When rehearsing your cold calling script, be sure to practice mastering your tone of voice.

Highlight Exclusivity and Urgency

In your pitch, highlight any exclusive offers or time-sensitive opportunities. Instilling a sense of urgency can motivate prospects to take action quickly. However, it’s important to use this strategy authentically and not as a manipulative tactic.

Offer Solutions, Not Just Products

Focus on how your product or service can solve a specific problem or improve the prospect’s situation. People are more interested in solutions to their challenges than in the product details. Tailoring your conversation to address these solutions can make your call more impactful.

End with a Clear Next Step

Always conclude the call with a clear and agreed-upon next step, whether it’s a follow-up call, sending additional information, or scheduling a meeting. This ensures that both parties have a mutual understanding of what’s expected moving forward.

Read More: Cold Calling Services

How to Cold Call

The prospect of making a cold call might be nerve-wracking, but the process of cold calling is simple. Just gather your list of sales team prospects – or let your cold-calling software do it for you – and start talking!

Not sure how to approach cold calling? Simply follow these steps, and you’ll be amazed at how you ever made sales without this effective pitch:

• Know your prospect – Pre-call research is vital to making the cold call. Be aware of who you are contacting before making a cold call.
• Use a creative opening line – Write multiple opening lines for different types of prospects, and choose one opening line to use before placing the cold call.
• Hit on your prospect’s pain points – Why should the prospect care about what you have to say? Make cold calls matter to your leads by touching on their paint points.
• Offer a value proposition – What do you have to offer your prospective customer? Every successful cold call must include a value proposition that matters to the potential customer.
• Deliver a call to action – Never assume your prospect knows why you’re calling them. In fact, they might be waiting for you to ask! If the reason for the call is a sale, then ask for it. If the call is to set up a follow-up sales appointment, then include that task in your call to action.
• Request a follow up – Few cold calls result in a sale on the first attempt. In fact, many result in no contact at all. When leaving a voicemail, be sure and request a follow-up meeting. Also, request a follow-up meeting for prospects who don’t have time to talk or who express hesitation about closing a deal.

What is Cold Calling?

What is cold calling? Also commonly called telemarketing, cold calling occurs when sales reps connect for a sales conversation, usually via telephone, with potential customers with whom they’ve had no prior contact and who have not requested the information or expressed any prior interest in the product or service being sold. To achieve the best sales call results, teams often rely on cold calling scripts when engaging in telemarketing activities.

Does Cold Calling Work?

Cold calling has been going on since the invention of the telephone, and it is still an effective sales strategy. According to professional marketer Charlie Cook, about 2% of cold calls result in a sale, which wouldn’t be great if there wasn’t the potential to make massive amounts of cold calls every day. After all, 82% of buyers say they’ve accepted sales meetings after receiving a cold call.

The Benefits of Cold Calling

Companies use cold calling as a sales strategy for a variety of reasons, and telemarketing provides brands with multiple benefits, including:

• Cold calling provides a human touch to a sales interaction. People respond to other humans, and the interaction in a telephone call can’t be duplicated with creative keystrokes.
• Cold calling allows brands to identify target customers. Cold calling allows sales reps to quickly determine the decision maker, so they can focus their time on selling to the right person before setting an appointment.
• Cold calling results offer valuable and informative data. Brands can analyze the outcomes of their cold-calling campaigns to gather crucial insights about their potential clients and to understand which aspects of their strategies are effective.
• Cold calls increase conversions. They directly lead to sales. The higher the number of cold calls a sales representative makes daily, the greater the potential for setting sales appointments, which can ultimately result in closed deals. How many cold calls can your sales teams make?

Read More: Cold Calling Scripts

Cold Calling Vs. Warm Calling

What distinguishes cold calling from warm calling? The key factor is interest. In warm calling, the prospect has already shown interest in the product or service, which may occur through actions like visiting a website, subscribing to a newsletter, or interacting with a sales representative. In contrast, cold calling targets leads who have not shown any interest and have no previous association with the brand. While warm calling often leads to higher conversion rates, it requires more effort to gather leads compared to the research needed for cold calling tips.

Is cold calling illegal?

Cold calling and cold calling services are entirely legal in the United States, however there are restrictions on who can be called and during what times. For example, if a prospect has asked a company to no longer call them – or if they’ve registered for the Do Not Call Registry, those wishes must be obliged. In some other countries, such as the United Kingdom, for example, cold calling is illegal.

Is cold calling dead?

While strategies have changed in recent years, cold calling is alive and well.  Buyers – and the entire buying process, however, have changed in the 21st century, and they are more informed than in the past, thanks to their access to the World Wide Web. Therefore, it’s become more important for cold callers to do their research and qualify prospective customers as best possible to capture a prospect’s attention.

Conclusion

Despite the common aversion to receiving cold calls, cold calling remains a powerful and effective sales tool. Cold calling allows sales teams to engage with potential customers who have not expressed prior interest in their products or services. By following the 12 best cold calling tips and techniques, sales reps can significantly improve their success rates and conversions.

The benefits of cold calling include providing a human touch to sales interactions, identifying target customers efficiently, and gathering valuable data for future marketing strategies. Cold calling can lead to successful conversions and appointments when executed strategically.

To achieve success in cold calling, sales reps must conduct pre-call research, create and practice a well-structured cold calling script, and schedule calls at optimal times for increased response rates. Engaging opening lines, longer calls that cover pain points and value propositions, and masterful use of tone are crucial for effective communication.

Follow-up calls play a crucial role in the sales process, as the majority of deals require further interaction beyond the initial cold call. Sales professionals must maintain a professional tone, offer enticing value propositions, and master the art of closing lines to leave a lasting impact on their prospects.

While cold calling is legal in the United States and many other countries, there are regulations regarding call recipients’ preferences and times of calling. Adhering to these guidelines is essential for ethical and effective cold-calling practices.

In contrast to warm calling, where prospects have shown prior interest, cold calling requires thorough research and qualification to capture prospects’ attention in today’s informed buying landscape.

In conclusion, when conducted with a strategic approach and following best practices, cold calling remains a relevant and effective sales strategy. By mastering the art of cold calling, sales teams can build valuable connections with potential customers and drive business growth.

Image: Depositphotos

This article, "Boost Sales with these Effective Cold Calling Tips" was first published on Small Business Trends

Zillow has transformed how buyers, sellers, and real estate agents find, compare, and market properties. Zillow provides home value estimates, property details, and comprehensive property information for millions of homes across the United States. Zillow also integrates the Multiple Listing Service (MLS), which is the main data source for real estate professionals. The sites on this list also provide similar services, with some adding their own twist to cater to their customers.

Zillow and the Multiple Listing Service

The Multiple Listing Service (MLS) is a database of properties listed for sale or rent by real estate brokers and agents. The MLS contains the most accurate and up-to-date information about the properties, such as price, location, features, and status. The MLS also facilitates cooperation and compensation among real estate professionals.

Zillow has agreements with thousands of MLSs to display their listings on its platform. This gives Zillow access to a large and diverse inventory of properties, which attracts more users and generates more leads for real estate agents. Zillow also allows users to filter and sort the listings by various criteria, such as price, size, type, and amenities and provides access to real estate statistics and information that both buyers and agents may find useful.

However, Zillow is not a member of the MLS, and therefore, it does not have to follow the same rules and standards as the MLS. Zillow may display listings that are outdated, inaccurate, or incomplete. Zillow may also prioritize listings that are advertised or sponsored by its partners, which may affect the visibility and exposure of other listings. Zillow may also charge real estate agents fees for displaying their listings or connecting them with potential buyers.

https://youtube.com/watch?v=cXbfCR2t2ZY%3Fsi%3DSkBh476Q3AKJqjzK

What Other Sites Are There Like Zillow?

Zillow is not the only online platform for real estate browsing. Many other sites offer similar or different features and services to cater to the needs of buyers, sellers, and real estate agents. Here, we explore 11 real estate sites like Zillow, each with its strengths in supporting buyers, sellers, and real estate professionals.

Realtor.com

Realtor.com is the official site of the National Association of Realtors (NAR), which is the largest trade association of real estate professionals in the United States. Realtor.com has direct access to the MLS data, which means it has the most current and accurate listings available. Realtor.com also provides home value estimates, property details, and neighborhood information. Realtor.com supports the interests and ethics of real estate professionals and advocates for homeownership and property rights.

Redfin

Redfin is a real estate brokerage that operates an online platform for real estate browsing. Redfin also has direct access to the MLS data and updates its listings every 15 minutes. Redfin also provides home value estimates, property details, and neighborhood information. Redfin also offers video tours, virtual open houses, and 3D walkthroughs of some properties. Redfin also employs its agents who are paid based on customer satisfaction, not commission. Redfin also charges lower fees than traditional brokers and offers rebates to buyers and sellers.

Trulia (owned by Zillow but offers different user experiences)

Trulia is a subsidiary of Zillow, but it offers a different user experience and interface. Trulia focuses on providing neighborhood insights, such as crime rates, school ratings, commute times, and local amenities. Trulia also provides home value estimates, property details, and property information. Trulia also allows users to post and answer questions about properties and neighborhoods. Trulia also has a mobile app that enables users to explore nearby homes for sale or rent using augmented reality.

Homes.com

Homes.com is an online platform that connects buyers, sellers, and real estate agents. Homes.com displays listings from the MLS and other sources, such as for-sale-by-owner (FSBO) and foreclosure properties. Homes.com also provides home value estimates, property details, and property information. Homes.com also offers tools and resources for home buying and selling, such as mortgage calculators, home improvement tips, and moving guides. Homes.com also has a mobile app that allows users to search for homes using voice, text, or photos.

HomeFinder

HomeFinder is an online platform designed to streamline the home buying and selling experience. It features listings from the MLS as well as other sources, including FSBO and new construction properties. In addition, HomeFinder offers home value estimates, detailed property information, and various tools and services for buyers and sellers, such as home alerts, valuation reports, and listing enhancement packages. The platform also includes a mobile app that enables users to search for homes using GPS, maps, or photos.

Apartments.com (focuses on rentals)

Apartments.com is an online platform that specializes in rental properties. Apartments.com displays listings of apartments, condos, townhomes, and houses for rent from various sources, such as property managers, landlords, and renters. Apartments.com also provides property details, property information, and renter reviews. Apartments.com also offers tools and resources for renters, such as rent calculators, renters tips, and renters insurance. Apartments.com also has a mobile app that allows users to search for rentals using filters, maps, or videos.

Movoto

Movoto is a real estate brokerage that features an online platform for browsing real estate. It has direct access to MLS data, updating its listings every five minutes. Additionally, Movoto provides home value estimates, property details, and comprehensive property information. The platform also offers video tours, virtual open houses, and online offers for select properties. Movoto employs agents who are available around the clock to assist both buyers and sellers. Furthermore, it charges lower fees compared to traditional brokers and offers rebates to buyers and sellers.

Century 21 Real Estate

Century 21 Real Estate is a global real estate franchise that operates an online platform for real estate browsing. Century 21 Real Estate displays listings of residential and commercial properties for sale or rent from its network of agents and brokers. Century 21 Real Estate also provides property details, property information, and agent profiles. Century 21 Real Estate also offers tools and resources for home buying and selling, such as market reports, home staging tips, and relocation services. Century 21 Real Estate also has a mobile app that allows users to search for properties using filters, maps, or augmented reality.

RE/MAX

RE/MAX is a global real estate franchise that operates an online platform for real estate browsing. RE/MAX displays listings of residential and commercial properties for sale or rent from its network of agents and brokers. RE/MAX also provides property details, property information, and agent profiles. RE/MAX also offers tools and resources for home buying and selling, such as home value estimates, market trends, and home buying and selling guides. RE/MAX also has a mobile app that allows users to search for properties using filters, maps, or voice

LoopNet (commercial real estate focus)

LoopNet is an online platform that specializes in commercial real estate. LoopNet displays listings of office, retail, industrial, multifamily, land, and other types of commercial properties for sale or lease from various sources, such as brokers, owners, and tenants. LoopNet also provides property details, property information, and market data. LoopNet also offers tools and services for commercial real estate professionals, such as property alerts, property valuation reports, and listing promotion packages. LoopNet also has a mobile app that allows users to search for commercial properties using filters, maps, or photos.

ForSaleByOwner.com (direct seller-to-buyer platform)

ForSaleByOwner.com is a website that allows homeowners to sell their properties directly without the need for an agent. The platform features verified listings of FSBO (For Sale By Owner) properties and provides comprehensive property details, including information about the property and contact details for the sellers. Additionally, ForSaleByOwner.com offers various tools and services for sellers, such as home value estimators, listing creation tools, marketing materials, and legal forms. The site also includes a mobile app that enables users to create and manage their listings conveniently.

Exploring Alternatives to Zillow

While Zillow is a dominant and popular platform for real estate browsing, it may not be the best option for everyone. Depending on their needs and preferences, buyers, sellers, and real estate agents may seek alternatives to Zillow for different features or more localized listings. For example, a local real estate agent may prefer a platform that has more accurate and updated listings, that does not charge fees for leads or exposure, and that supports their professional reputation and ethics. A buyer or seller may prefer a platform that has more personalized and tailored services, offers more tools and resources for home buying and selling (like real estate templates or community insights), and connects them with qualified and experienced agents.

Zillow vs. Other Real Estate Sites

Zillow has many features and advantages that make it a popular and useful platform for real estate browsing, such as:

• A large and diverse inventory of properties, including for-sale, for-rent, pre-foreclosure, and off-market properties.
• A user-friendly and intuitive interface that allows users to filter and sort the listings by various criteria, such as price, size, type, and amenities.
• Comprehensive and detailed property information, including home value estimates, property details, photos, videos, floor plans, and neighborhood information.
• A variety of tools and resources for home buying and selling, such as mortgage calculators, affordability calculators, home improvement tips, and moving guides.
• A mobile app that allows users to search for homes using GPS, map, or photo and to access other features, such as saved searches, notifications, and favorites. However, Zillow also has some limitations and disadvantages that may make it less appealing or suitable for some users, such as:
• A lack of accuracy and currency of the listings, which may be outdated, inaccurate, or incomplete, due to Zillow’s reliance on third-party sources and its non-membership of the MLS.
• A lack of transparency and fairness in the listings, which may be prioritized or deprioritized

The Role of Real Estate Agents in Online Platforms

Real estate agents are essential in the digital realm, using these platforms to list properties, connect with buyers and sellers, and offer expert guidance throughout the buying and selling process.

Features to Look for in a Real Estate Site

When selecting a real estate website, whether you’re a buyer, seller, or a real estate professional, it’s crucial to consider certain features that enhance the usability and effectiveness of the site. Here’s an expanded list of key features to look for:

• MLS Integration: Seamless integration with Multiple Listing Services (MLS) ensures that the site offers the most current and comprehensive listings available. This feature allows for real-time updates on property statuses, prices, and new listings, giving users access to a wide array of options.
• Listing Agent Support: Robust support for listing agents, including tools for managing listings, scheduling open houses, and communicating with potential buyers. This can also include analytics to track listing performance and engagement.
• Real Estate App Functionalities: A companion mobile app or mobile-responsive design that offers full functionality, allowing users to search for properties, schedule viewings, and contact agents on the go. Features such as GPS-based search, saved searches, and push notifications for new listings or changes can significantly enhance the user experience.
• Comprehensive Property Listings: Detailed listings that include high-quality photos, virtual tours, and floor plans to give a clear and comprehensive view of the property. Listings should also include important details such as price, property type, square footage, number of bedrooms and bathrooms, and unique features or amenities.
• Detailed Property Information: In-depth information about each property, including its history, any renovations or upgrades, property tax information, neighborhood details, and nearby schools and amenities. This can also include market trends, comparable property prices, and other relevant data to help buyers make informed decisions.
• Advanced Search Filters: Advanced search options allow users to filter properties based on specific criteria such as location, price range, property type, number of bedrooms and bathrooms, and other features like swimming pools, garages, or waterfront access.
• User-Friendly Interface: An intuitive, easy-to-navigate website design that makes searching for properties, accessing detailed information, and contacting agents a straightforward process.
• Customer Service and Support: Access to knowledgeable customer support for both users and real estate professionals, available through multiple channels like phone, email, or live chat.
• Community Insights and Reviews: User reviews and insights about neighborhoods, schools, and other local amenities can provide valuable context to property listings and help users make more informed choices.
• Security and Privacy Features: Robust security protocols are in place to safeguard user data and privacy. This includes secure communication channels for reaching out to agents and encrypted accounts for users.

Considering these features when choosing a real estate site will ensure a more comprehensive, user-friendly, and effective platform for navigating the real estate market.

FAQs: Sites Like Zillow

What is the best real estate website?

The best real estate website depends on the user’s needs and preferences. For those seeking the most up-to-date and accurate listings directly from MLS, Realtor.com is highly recommended due to its direct access to MLS data. Redfin is another top choice, especially for those who appreciate a tech-driven approach with low fees and high customer satisfaction. Zillow remains popular for its comprehensive database and user-friendly interface, but alternatives like these can offer more tailored services or different advantages. If you’re interested in learning how to make money in real estate, it may be beneficial to utilize several sites and see which best suits your needs.

Which sites are preferred by real estate professionals and why?

Real estate professionals often prefer platforms with direct MLS integration, such as Realtor.com and Redfin, due to their accurate and up-to-date listings. Realtor.com has the endorsement of the National Association of Realtors, which guarantees its commitment to professional ethics and interests. Redfin is popular for its innovative approach that merges brokerage services with a user-friendly interface, enabling professionals to connect with clients both efficiently and transparently. Additionally, these platforms and apps for real estate agents offer powerful tools and analytics to help agents effectively list and market properties.

What apps like Zillow focus solely on commercial real estate?

LoopNet is the leading platform focused solely on commercial real estate. It specializes in listing various types of commercial properties, including office spaces, retail locations, and industrial sites. LoopNet offers comprehensive property details, market data, and tools specifically designed for commercial real estate professionals, making it an invaluable resource for those in the commercial sector.

What advantages do niche real estate platforms offer over Zillow?

Niche real estate platforms provide distinct advantages compared to sites like Zillow, featuring specialized listings, targeted tools, and a more focused user experience. For instance, ForSaleByOwner.com is designed specifically for the FSBO market, offering homeowners the tools and resources needed to sell their properties directly. Meanwhile, Apartments.com is geared towards renters, boasting a comprehensive database of rental properties along with useful features such as rent calculators. These platforms deliver more detailed and pertinent information tailored to their specific audiences, resulting in a more efficient and satisfying experience.

How can international buyers benefit from sites like Zillow?

International buyers can benefit from sites like Zillow and its alternatives by gaining access to a wide range of properties across the United States from anywhere in the world. These platforms provide comprehensive property details, including photos, videos, and neighborhood information, making it easier for international buyers to research and compare properties remotely. Some platforms also offer tools and resources tailored to the needs of international buyers, such as currency conversion, international mortgage services, and guides on buying property in the U.S., facilitating a smoother buying process.

Image: Envato Elements

This article, "Real Estate Sites Like Zillow: Pros, Cons, and Tips" was first published on Small Business Trends

A sales funnel remains a critical aspect of the sales pipeline, moving a prospect from their initial contact with a company to their ultimate conversion to a paying customer.

Understanding what is a sales funnel and the various sales funnel stages is key to a sales team creating an effective conversion funnel, as described in this article. With that knowledge, small business owners are ready to design their own sales funnel that boosts sales and increases profits.

How to Build a Sales Funnel for Your Business

Will an effective sales funnel help your small business convert more customers and close more deals? Have you learned the four sales funnel stages and looked at various sales funnel examples, and now you’re ready to build a sales funnel for your business?

The following steps will help you create the right sales funnel to support your marketing strategy:

1. Gather Data on Your Target Market

Information is key to understanding your prospective customers, and the first step to building an effective marketing funnel is gathering data about your current customers and target audience. What interests your current paying customers, and what attracts them to your brand?

Conduct competitive research to better understand why potential customers prefer other brands. The more information you gather about your target market, the more effectively you can learn how to create a sales funnel.

2. Capture Attention with Value

Your sales funnel will not be effective unless you attract potential customers to it. To grab their attention, provide something valuable. For instance, a restaurant could offer a coupon for a free dessert to customers who subscribe to its email newsletter.

Other ways of capturing attention include SEO strategies, social media posts, and customer referrals. A diversified sales funnel will employ multiple methods of attracting prospects.

3. Nurture Prospects with Content

It’s one thing to have the interest and desire to build a sales funnel for your small business; it’s entirely something else to design a conversion funnel that will attract potential customers and close deals. Once you’ve attracted customers with a valuable offer, where will they go?

One way of nurturing prospects with content is by building a landing page to which other marketing efforts can provide a link. There, customers can be offered engaging and useful blog posts, videos, and ebooks to further educate them on a brand, its products, and services. Another method of nurturing prospects with content is by establishing an email drip campaign, sending information to customers’ inboxes over time.

4. Encourage People to Take Action

Once you’ve added sales funnel stages to attract interest in your company, products, or services, it’s time to encourage prospects to take action. Continue your marketing efforts along the sales pipeline, attracting website visitors with a landing page and engaging blog posts, gently nudging prospects from the interest stage to the finish line.

Don’t assume your prospects will automatically make a purchasing decision based on the content you provide them. Be sure your content includes a clear call to action, asking for a sale or requesting a follow-up appointment.

5. Finalize the Deal and Keep in Touch

Your sales funnel doesn’t end with a call to action. Whether the sale occurs online or in a brick-and-mortar store, the final stage of the sales funnel occurs with the monetary transaction. Only then is the customer fully converted to a sale.

Of course, a successful sales process doesn’t just accept a customer’s cash and forget about them. It’s important to promote repeat business and retain hard-won customers. Keep in touch with clients along their customer journey, providing more content to encourage additional sales.

6. Optimize Your Sales Funnel

Just because you’ve built your sales funnel, that doesn’t mean the process is complete. It’s vital to continuously monitor your results and look for weak areas of the funnel where more prospects drop. Properly managing your sales funnel means optimizing it for continued improvement.

Unsure how to optimize your sales funnel? The following tips should help you along the way:

• Evaluate your content at each stage of the sales funnel. How is each piece performing, and how many prospects is the content capturing? If some content is performing worse than others, or if prospects are not clicking on the calls to action, it’s time to rework your marketing content.
• Review your landing page. Does the content mirror the offer that brought the customer there in the first place? Is there a call to action, and does the page collect prospects’ contact information?
• Compare the results of various offers to better understand what value is capturing customers’ attention and what isn’t attracting interest. How many purchases are resulting from various email and other marketing campaigns? If none of them are gaining momentum, it might be time to rework your sales funnel.
• Keep track of your customer retention rates. How many conversions lead to upsells, cross-sales, or repeat purchases? Are your existing customers recommending the small business to new customers? If the answer is no, it’s crucial to enhance communication with your current customers to improve retention, which is vital for success.

Best Sales Funnel Software

Still uncertain about how to create a sales funnel? Don’t worry, you’re not alone. Many small business owners look for help in crafting effective conversion funnels, and they utilize sales funnel software tools to assist them in designing, implementing, and optimizing the most effective sales and marketing funnels to enhance the buying process.

Looking for the best sales funnel builder? The following five software tools offer some of the best options when building effective sales funnels:

GetResponse

The all-in-one sales funnel software is popular because it offers a complete marketing solution, including assistance with everything from social media campaigns to landing pages to email automation. Users can even sell products through GetResponse or integrate the software with their existing e-commerce solution.

Pricing: $49 to $165 per month for 1,000 to 10,000 users 

Kartra

Ideal for agencies, Kartra offers an all-in-one solution to optimize your sales cycle. This comprehensive software enables you to create a company’s sales model by providing tools for website and landing page creation, a CRM lead database, email marketing automation, opt-in forms, video hosting, live chat, and checkout forms.

Pricing: From $79 to $249 per year

Leadpages

Entrepreneurs can collect unlimited leads with the Leadpages sales funnel-building software. The popular unlimited plans let users build their own mobile responsive websites, landing pages, sales pages, and pop-ups using a simple drag-and-drop editor. While the software does not include email marketing tools, it’s also a less expensive option than many alternatives.

Pricing: From $37 to $321 per month

Systeme.io

The software offers a free plan with plenty of features, making it a popular sales funnel builder. Systeme.io helps users manage and automate their email campaigns, sell products, offer online courses to attract attention and gain credibility, and set up their own affiliate programs to boost their marketing efforts. The service even features a free sales funnel example template.

Pricing: Free for 2,000 contents, then $32 to $116 per month for more

ClickFunnels

Sale teams can manage their sales funnel process for unlimited contacts ClickFunnels software. The user-friendly tool is designed for small business owners with little to no coding knowledge, and it includes features like a landing page builder, a pop-up editor, and plenty of helpful sales funnel examples.

Pricing: $97 for unlimited contacts to $297 per month for unlimited everything

How much does it cost to build a sales marketing funnel?

An effective sales funnel can range from $30,000 to $50,000, as per the experts at Stashlr. This price varies based on the number of funnels, their functions, and the tools integrated within them. Alternatively, you can use sales funnel software to create your own sales funnel for under $100 a month.

How do you create sales funnel stages in Excel?

You can design your own sales funnel stages in Excel by using the popular software’s funnel chart. In fact, Excel users can create the built-in funnel chart in a few simple steps:

1. Create a chart with a column for the funnel’s stages and a second column for the values.
2. Highlight all the data.
3. Open the “Insert” tab.
4. Choose “Insert Waterfall, Funnel, Stock, Surface, or Radar Chart.”
5. Select “Funnel.”

Image: Depositphotos

This article, "How to Create a Sales Funnel" was first published on Small Business Trends

Whether you’re faced with this task due to a life transition or you simply want to downsize, we have you covered.

Let’s unravel the mysteries surrounding estate sales and provide practical tips to ensure your sale is both profitable and stress-free – whether you do it yourself or hire an estate sale company.

What is an Estate Sale? Understanding the Basics

At first glance, estate sales might seem similar to a regular garage sale or yard sale, but it is, in fact, a completely different event.

An estate sale often called a tag sale in some parts of the country, is a way of liquidating the belongings of a family or estate. They usually occur on a much larger scale than yard or garage sales, and they happen for a variety of reasons, ranging from the passing of a family member to downsizing due to a move or retirement.

While it is possible for a homeowner to hold an estate sale, many people choose to hire a professional estate sale company to manage the event.

A professional estate sale company has the experience and expertise to accurately price items, attract potential buyers through effective marketing, handle negotiations, and ensure that the sale runs smoothly.

To further understand all you need to know about holding an estate sale, let’s delve into its key aspects:

• Variety of Items: One of the distinguishing features of an estate sale is the variety and volume of items available for purchase.Unlike a typical yard sale, which may predominantly feature small household items and clothing, an estate sale is an opportunity to acquire everything from furniture, appliances, and artwork to clothing, jewelry, books, and sometimes even larger items like cars, boats, or real estate.This wide-ranging selection is a result of an entire household’s worth of items being put up for sale.
• Pricing Structure: The pricing at an estate sale tends to be more reflective of the item’s value rather than being a platform for extreme bargains. Items are priced based on their current market value or assessed worth, taking into consideration factors such as age, condition, brand, and rarity. In some instances, appraisers may be brought in to ensure accurate pricing of particularly valuable or unique items.
• Professionally Managed: Estate sales can be complex events to organize and manage. Many people opt to hire professional estate sale companies who offer end-to-end services from pricing and staging items to advertising the sale, managing the event, and even cleaning up afterward. These companies have the knowledge, resources, and network to make the sale successful and more manageable.
• Time-Sensitive Nature: Unlike retail stores or online marketplaces, estate sales are time-bound events, typically lasting one to three days, often over a weekend. There’s an element of ‘early bird gets the worm’, with the best items to flip often getting picked up on the first day .However, last-minute shoppers may also find great deals, as prices can drop towards the end of the sale in a bid to clear items.
• Purpose: Beyond simply selling items, estate sales often serve a higher purpose. They may be part of settling an estate after someone’s passing, helping families transition during a move, or aiding individuals in downsizing their belongings .It’s not uncommon for estate sales to also have an emotional element attached, as they can represent significant life changes or the passing of a generation.

Grasping these elements is crucial to understanding how to run an estate sale effectively, ensuring you maximize profits while minimizing stress.

The Differences between Estate Sales, Garage Sales, Yard Sales and Auctions

An estate sale is usually much larger than a yard sale or garage sale. There is usually a much wider variety of items. While estate sales are largely cash businesses, the fact that companies instead of individuals often run them means that they can sometimes accept other forms of payment as well.

The estate sale differs from an auction in that items have a set price. At an estate sale, the prices of the items are on the item, using a sticker or a tag.

At an auction, Items are brought out, and buyers bid on items. There is no set price, although there may be an “opening bid” amount.

How to Start an Estate Sale Business

Once you’ve hosted a successful estate sale, you may become interested in running more estate sales – as a business.

One of your first steps is to write a business plan. In your plan, you’ll choose a name for your business and also the business structure.

Many entrepreneurs choose the Limited Liability Company, or LLC, as the business structure. An LLC protects the LLC owner’s personal assets.

Your business name must be registered with your state and also local governing entities. You’ll need business insurance. If you have employees, you’ll also need worker’s compensation insurance.

Depending on the type of estate sale business you want to run, you may need commercial vehicle insurance for vehicles such as vans and trucks (If you want to offer delivery services or removal of unsold items).

Many first-time business owners hire an attorney and an accountant to guide them through the early stages of the business.

What does a Professional Estate Sale Company do?

A professional estate sale company, also known as an estate liquidator or estate sale service, is a business that specializes in helping individuals or families manage and conduct the sale of personal belongings and household items from an estate.

This service is frequently utilized when an individual passes away, relocates to a smaller residence, or needs to reduce their belongings for various reasons.

Here’s what a professional estate sales company typically does:

• Estate Evaluation: The estate sale company will assess the entire contents of the property, including furniture, antiques, collectibles, jewelry, artwork, household items, and more. They will determine the potential value of the items based on their knowledge and experience.
• Pricing and Appraisal: The estate sale company will appraise and price the items to be sold. They use their expertise to assign fair market values to each item, considering factors like age, condition, rarity, and market demand.
• Organizing and Staging: The company will arrange and prepare the estate sale, frequently converting the home into a retail-style setting. They will thoughtfully stage the items to entice potential buyers and boost sales.
• Advertising and Marketing: Professional estate sales companies utilize various marketing channels, such as online platforms, local newspapers, social media, and their customer database, to promote the sale and attract many potential buyers.
• Sale Management: During the sale, the company will manage the entire process, including handling sales transactions, providing customer assistance, answering questions, and ensuring a smooth and efficient buyer experience.
• Security and Crowd Control: Estate sales can attract many visitors. A professional estate sales company will implement measures to maintain security and manage the crowd, ensuring that everyone has a safe and positive shopping experience.
• Negotiation and Discounts: Estate sale companies are skilled in negotiation. They may negotiate prices with potential buyers to ensure a higher rate of sales. Towards the end of the sale, they might offer discounts on remaining items to clear the inventory.
• Donation and Disposal: After the estate sale, the company may help the client with arranging donations for unsold items to charities or facilitate the proper disposal of any remaining items.
• Post-Sale Cleanup: Once the sale is complete, the company will help clean up and restore the property to its original condition, if necessary.

It’s important to note that each estate sale company might have slightly different procedures and services.

However, for estate sale companies, the overall goal is to efficiently and effectively sell the estate’s contents while maximizing profits for the client.

Legal Requirements of Estate Sales

The legal requirements for holding an estate sale can vary depending on your location (country, state, or province) and local regulations.

Researching and complying with your area’s specific laws and guidelines is crucial. Below are some common legal considerations that you should be aware of when holding an estate sale:

• Permits and Licenses: In certain regions, it may be necessary to acquire permits or licenses to hold an estate sale. It’s advisable to consult your local government or municipality to find out if these requirements pertain to your case.
• Sales Tax: Find out whether you are required to collect and remit sales tax on the items sold during the estate sale. Sales tax regulations vary depending on the jurisdiction.
• Zoning and HOA Rules: Check if any zoning restrictions or rules set by the Homeowners’ Association (HOA) could impact your ability to hold an estate sale at a particular location.

Registrations and Business Requirements for Estate Sales

• Business Registration: If you plan to run an estate sale business regularly, you may need to register the business and obtain any necessary business permits.
• Insurance: It is advisable to secure liability insurance to safeguard yourself against any accidents or damages that might happen during the estate sale.
• Contracts and Agreements: It’s a good practice to have a written contract or agreement among the estate’s owner or owners outlining the terms and conditions of the estate sale, including the commission structure, responsibilities, and expectations. In other words, how will the proceeds be distributed amongst family members or associated parties?
• Prohibited Items: Be aware of any laws or regulations regarding the sale of certain items, such as firearms, hazardous materials, or counterfeit goods.
• Privacy and Data Protection: Ensure that you handle any personal information or sensitive data from the estate in compliance with privacy laws.
• Accessibility and Safety: Take measures to make the estate sale accessible to people with disabilities and ensure that the sale environment is safe for visitors.

To ensure you are meeting all legal requirements, it is advisable to consult with a local attorney or a professional estate sale company that is familiar with the regulations in your area.

They can guide and help you navigate the legal aspects of holding an estate sale.

How to Hold an Estate Sale

Once you’ve done your pre-sale research, take the next steps:

Planning Your Estate Sale

Remember that most sales last three days and typically start on a Friday.

Look ahead on the local calendar to see which dates would work best and not be in competition with other local events.

The weather is always a gamble. Do your best to investigate long-range weather predictions.

Sorting and Organizing Items

Group similar items together, such as furniture, clothing, kitchenware, and artwork.

Clearly label each item with price and description. Use stickers or price tags.

Arrange items neatly and in such a way that they can be easily viewed.

Appraising and Pricing Items

Appraising items for an estate sale requires a systematic approach and a good understanding of the market value of different items. Here are the steps you can follow to appraise items for an estate sale:

1. Categorize the Items: Group the items into categories such as furniture, antiques, jewelry, collectibles, artwork, electronics, household items, and so on. This will help you focus on one category at a time and streamline the appraisal process.
2. Research Market Value: Use various resources to research the market value of items in each category. Online auction sites, antique dealers, estate sale companies, and price guidebooks can be valuable sources of information. Look for similar recently sold items and compare their prices to get an idea of the fair market value.
3. Condition Assessment: Evaluate the condition of each item. The condition of an item can significantly impact its value. Items in excellent condition generally fetch higher prices than those in poor condition.
4. Determine Appropriate Pricing: Set realistic prices for each item based on your research and expert opinions. Consider the current market demand, historical value trends, and the item’s condition. Don’t price too high; instead, price items competitively to attract potential buyers.
5. Be Transparent: Clearly label or tag each item with its price. If you have certain items that may need more explanation or background information, provide clear descriptions and provenance, if available.
6. Be Open to Negotiation: Estate sales often involve negotiation with buyers. Be prepared to negotiate on prices, especially towards the end of the sale when you want to clear out the remaining items.
7. Document the Process: Maintain a comprehensive record of the appraisal procedure, noting your research sources, expert consultations, and the rationale for the price assignments. This documentation will be valuable if any inquiries arise regarding the valuation process.

Remember that appraising items for an estate sale can be challenging, especially if you are not familiar with specific items’ values.

Consider using a professional appraiser for high-value items

Consider consulting experts or appraisers specialized in the respective fields for rare or valuable items. They can provide more accurate and detailed valuations based on their knowledge and experience.

Consider Online Appraisal Tools: Some online platforms offer appraisal tools that can help you estimate the value of certain items.

While not as precise as expert appraisals, these tools can give you a general idea and a good starting point for discussion on setting a price.

Cleaning and Repairing Items

It’s usually beneficial to clean and repair items prior to an estate sale, as doing so can greatly improve their attractiveness to prospective buyers and boost their overall value.

Clean items that are dirty and dusty, and make minor repairs.

Minor repairs could be actions such as tightening a loose furniture leg or waxing a sticky bureau drawer.

Staging the Sale

Sections: Create separate sections for different categories of items. Design a logical flow for shoppers to navigate the sale easily.

Protect valuables. Keep high-dollar items in a secure, monitored area.

Use signs to direct shoppers and highlight key items or sections.

Marketing and Advertising Your Estate Sale

Traditional marketing strategies include abundant signage at the location. You can also advertise online using local FB groups to spread the word.

Signage can also be posted at businesses like antique stores and consignment stores.

Hosting the Estate Sale

You’ll need helpers to assist potential buyers. Transactions should be handled at one location.

You may have to arrange/schedule pickup times post-sale if there are large items.

Post-Sale Activities

Unsold items can be donated to charities or thrift stores. However, many items such as mattresses and cloth-covered furniture are no longer accepted due to post-Covid best management practices.

How Much Does It Cost to Have an Estate Sale?

If you use an estate sale company, the fees charged are typically a commission based on total sales (20% to 50% or more). If you run your own sale, there will be costs associated with the sale:

• Advertising and Marketing: Online listings, signage, and promotional materials costs.
• Staffing: Expenses related to hiring additional staff for assistance.
• Permits and Licenses: Fees for required permits or licenses in some areas.
• Insurance: Consider liability insurance for protection during the sale.
• Clean-up and Disposal: Costs for post-sale property cleanup and item disposal.
• Miscellaneous Expenses: Pricing tags, display materials, and special services for valuable items.

Tips for Running a Successful Estate Sale

Before the sale begins, meet with those involved and discuss strategies. Who will greet and direct customers?

Who has the final word on negotiations? Does this change on the final day of the sale?

How will pickups of large items be handled?

Dealing with Leftover Items after the Sale

When organizing an estate sale, there’s a good chance that some items won’t be sold. These leftovers can still be useful and valuable to others, so exploring various alternatives is essential to make the most out of them. Here are several options for what to do with leftover estate sale items:

1. Donate to Local Charities
   • Benefits: Donation is a generous way to provide items to those who might need them while supporting a good cause.
   • Considerations: Make sure the items are in good condition and meet the specific requirements of the charity.
   • Example Charities: Goodwill, Salvation Army, local shelters, schools, etc.
2. Sell on Facebook Marketplace
   • Benefits: A quick and convenient way to sell items locally online.
   • Considerations: Be honest in your descriptions, include clear photos, and follow safety precautions when meeting buyers.
   • Tips: You can bundle similar items to encourage bulk purchases.
3. Advertise in Local Newspaper Sales
   • Benefits: Targeting local readers who might not use online platforms.
   • Considerations: Cost for advertising, effective description within the word limit, including contact information.
   • Tips: Consider posting during weekends when readership might be higher.
4. Auction Houses
   • Benefits: Auction houses might accept high-value items that didn’t sell and auction them on your behalf.
   • Considerations: This often involves consignment fees and other charges.
   • Examples: Local or specialized auction houses that deal with antiques, art, etc.
5. Garage or Yard Sale
   • Benefits: This allows you to reach neighbors and local community members.
   • Considerations: Pricing, signage, and local regulations about yard sales.
   • Tips: Group items by category to make shopping easier, and be willing to negotiate on prices.
6. Recycling Centers
   • Benefits: Environmentally friendly disposal of items that cannot be sold or donated.
   • Considerations: Find local recycling centers that accept the materials you have.
   • Tips: Consider separating metals, plastics, etc., for easier processing.
7. Online Auction Sites (e.g., eBay)
   • Benefits: Reach a broader audience beyond your local area.
   • Considerations: Shipping costs, listing fees, descriptions, and pictures.
   • Tips: Offer combined shipping for multiple items and provide accurate descriptions.
8. Give Items to Family or Friends
   • Benefits: Share cherished items with loved ones.
   • Considerations: Determine the interests and needs of family and friends.
   • Tips: It can be sentimental to keep items within the family.
9. Offer to Local Schools or Community Centers
   • Benefits: Supporting education or community activities.
   • Considerations: Ensure the items are suitable and meet the requirements of the institutions.
   • Examples: Art supplies to schools, furniture to community centers.
10. Hire a Removal Service
    • Benefits: Quick and hassle-free disposal of unwanted items.
    • Considerations: Cost and finding a reputable service.
    • Tips: Some services specialize in responsible disposal and may recycle or donate items as appropriate.

In conclusion, leftover estate sale items need not go to waste. By exploring these options, you can find new homes for unsold items, support charitable causes, and even make some additional money. Always consider the nature and condition of the items and choose the option that best fits your situation.

FAQs: How to Run an Estate Sale

Here are some answers to frequently asked questions about running estate sales.

How long does holding an estate sale usually last?

Holding an estate sale typically lasts between one to three days, usually over a weekend. This allows for a greater number of potential buyers to visit the sale.

What is the best day to hold an estate sale?

To hold an estate sale the best day to start an estate sale is often a Friday, as this allows for a three-day sale period over the weekend, maximizing the number of potential customers who can attend.

How does an estate sale company differ from a garage or yard sale service?

Estate sale companies offer comprehensive services, including pricing items, advertising the sale, handling negotiations, and managing the event.

On the other hand, garage or yard sale services usually involve only basic assistance like setting up tables and pricing items. Estate sale companies also have the professional knowledge to accurately price valuable or antique items.

What benefits can an estate sale service provide when holding an estate sale?

Estate sale services can provide several benefits, including accurate item valuation, effective marketing, crowd management, and transaction handling. They also have the experience to anticipate and tackle problems that can arise during the sale.

Their professional approach can help maximize the profits from the sale while minimizing the stress and workload on the homeowner.

Is it better to host your own estate sale or hire an estate sale company?

The answer mainly depends on the estate’s size, the value of its items, and the amount of time and effort the homeowner is willing to invest.

If the estate is large or contains many valuable items, hiring an estate sale company could lead to better profits and less hassle.

However, for smaller estates or for homeowners who are comfortable with the effort, hosting your own estate sale may be more cost-effective.

How can real estate agents help in running an estate sale?

Real estate agents can play a crucial role in advertising the sale to a wider audience. They can use their extensive networks to spread the word about the estate sale.

If the house is also for sale, the agent can coordinate the estate sale and open house together, attracting potential buyers for both the property and the items in the sale.

Image: Depositphotos

This article, "How to Run an Estate Sale" was first published on Small Business Trends

What are Online Courses?

Online courses are educational programs offered over the Internet, enabling learners to remotely access a variety of subjects and skills.

They cover diverse topics like coding, language learning, and photography. In today’s digital age, online courses have gained immense popularity due to their convenience, flexibility, and accessibility.

They allow individuals to learn at their own pace and from any location, creating new opportunities for personal development and career progression.

Why Your Business Should Sell Courses Online

Selling online courses indeed comes with a myriad of advantages that not only boost your business but also contribute to your professional growth. Here are some of the key benefits:

• Global Reach: With the internet, geographical boundaries are no longer a barrier. You can reach millions of learners worldwide eager to gain knowledge in your field of expertise. This increases the potential for more revenue.
• Recurring Income: Once you have created and uploaded your course, it can generate income repeatedly each time a new student enrolls. This allows for a consistent, recurring income stream.
• Flexible Learning Experience: Online courses offer flexibility that traditional classrooms can’t. Learners can go through your course at their own pace, anytime and anywhere. This flexibility often translates to higher enrollment and completion rates.
• Scalability: Unlike a physical classroom environment where space is limited, online courses allow you to scale your business to an unlimited number of learners. As demand for your course grows, you can accommodate more students without needing additional resources.
• Cost-Effective: The overhead costs associated with traditional educational institutions are virtually nonexistent with online courses. You don’t need a physical space or materials, making it a more cost-effective way to educate.
• Personal Branding and Authority: By offering a course in your area of expertise, you are positioning yourself as an expert in your field. This not only builds your personal brand but can also lead to other opportunities such as consulting, speaking engagements, and partnerships.
• Adaptability: Online courses allow for quick and easy updates to course material, ensuring your content remains relevant and up-to-date. This adaptability helps maintain a quality learning experience for students.
• Passive Income Opportunities: Aside from the direct income from course sales, online courses can also lead to passive income through affiliate marketing, advertising, and selling supplementary materials related to your course.

So, dive into the world of online courses, embrace the digital age, share your expertise, and watch your profits soar.

How to Create a Successful Online Course

If you’re looking to create an outstanding online course, it’s essential to plan and execute it effectively. Let’s explore the key steps that will lead you to success.

Identifying Your Niche in Online Learning

Consider your unique skills and knowledge to find a profitable niche that aligns with your expertise and passion. Look for gaps in the market, research demand, and analyze competitors to identify a niche with potential.

Creating Online Courses

When designing course content, focus on delivering value to students. Pay attention to instructional design, ensuring a well-structured course that is easy to follow. Maintain high-quality content by incorporating engaging materials, interactive elements, and effective assessments.

How to Sell an Online Course Effectively: Marketing Strategies

To successfully sell your online course, implement a range of marketing strategies. Use social media platforms to connect with prospective students. Develop an email list and run email marketing campaigns. Produce valuable content to draw in an audience through content marketing. Enhance your course website for search engines (SEO) to boost visibility and reach more potential customers.

The Best Online Course Platforms

Choosing the right online course platform is important for a successful e-learning venture. In this section, we’ll look at the top options available.

Self-Hosting Platforms

Self-hosting platforms such as WordPress with LearnDash or Sensei provide greater control and customization options but demand a certain level of technical expertise. The advantages include ownership of your content and increased flexibility, while the drawbacks consist of maintenance tasks and security responsibilities.

Online Course Marketplaces

Online course marketplaces like Udemy, Coursera, and Skillshare provide a ready-made audience but have strict rules and revenue sharing. Pros include a large user base and marketing support, with cons involving limited pricing control and competition.

Learning Management Systems (LMS)

LMS platforms such as Teachable, Thinkific, and others offer a comprehensive solution with course creation, student management, and payment processing features. Pros include ease of use and professional appearance, while the cons involve transaction fees and customization limitations.

How to Sell Online Courses: A Step-by-Step Guide

Learn how to sell online courses with this simple step-by-step guide. From planning to marketing, discover the key elements for success.

Planning Your Course: Find a Unique Selling Point

Proper planning is crucial for creating and selling online courses. Find a unique selling point (USP) by researching your target audience, analyzing existing courses, and identifying gaps. Outline objectives, structure, and modules. Break down content, set goals, and establish a timeline for a well-structured, tailored course that meets audience needs. For example, a successful sales rep may do well by offering an online sales course. However, you may target even more specific customers by offering a B2B sales course.

Creating Your Course Content and Landing Pages

Bring your online course to life by structuring the content logically, designing engaging lessons, and crafting appealing landing pages. Make sure that each module builds on the previous one. Incorporate videos, slideshows, quizzes, and pertinent materials that align with your objectives.

Optimize landing pages with clear descriptions, visuals, and testimonials. Invest in high-quality content and appealing pages to enhance learning and attract and retain students.

Launching Your Online Course

A well-planned launch impacts your course’s success. Select a suitable platform. Create a comprehensive launch plan with pre-launch activities like social media teasers, email campaigns, and free previews.

Set a specific launch date, configure technical aspects, and engage with your audience through webinars, Q&A sessions, and promotions. Offer limited-time discounts to encourage early enrollments. A successful launch generates buzz and sales and establishes a strong foundation for long-term success.

Marketing Your Course

After launching your course, implement effective marketing strategies to reach a wider audience. Optimize your website, sales page, or landing pages for SEO using keyword research, meta tags, and relevant content to improve your conversion rate. Promote your course on social media, engage with potential learners, and share valuable content. Utilize paid advertising on platforms like Facebook or Google Ads.

Build an email list for newsletters and updates. Collaborate with influencers and gather reviews and testimonials for social proof. Implementing a well-rounded marketing strategy increases brand awareness, drives traffic, and boosts course sales.

FAQs: How to Sell Online Courses

How much can you make by selling online courses?

Earnings from selling online courses vary. Successful creators can earn hundreds to thousands of dollars monthly, with some achieving six or seven-figure incomes. Value, marketing, and student engagement are key to maximizing earnings and creating profitable online courses.

How long does it take to create an online course?

Online course creation time depends on complexity, depth, resources, and experience. It typically takes weeks or months to develop a comprehensive course. Availability, expertise, and dedication also affect how long it takes to create online courses.

Can you sell an online course without a website?

Yes, platforms such as Udemy, Teachable, and Thinkific provide integrated marketplaces that allow you to create and sell courses directly. However, establishing a dedicated website gives you greater control, branding potential, and flexibility in terms of marketing and customization. Do you need a business license to sell online courses? It’s important to investigate the regulations in your state, regardless of whether you’re using your own website or an online marketplace.

How to price an online course?

Consider competitors’ pricing, course value, audience willingness to pay, length, quality, instructor experience, and resources. Research the market, try different pricing strategies, and find the balance between affordability and profitability.

What are some profitable online course topics?

Profitable topics include personal development, digital marketing, entrepreneurship, sales tips, coding, design, health, how to source products to sell online, language learning, and finance. Research market demand, validate your expertise, and choose a topic with both passion and profitability.

This article, "How to Sell Online Courses" was first published on Small Business Trends

The Best Presentation Ideas for Engaging Your Audience

Below, we explore the best creative presentation ideas. We examine personal touches, humor, simplicity, breaks, and group activities. We’ll also tap into the power of demonstrations, metaphors, pace variation, and lasting takeaways. Here we go!

Storytelling Techniques

Storytelling paints pictures with words, weaving a narrative that resonates emotionally. It is also about transforming data or marketing materials into vivid narratives. For example, illustrate a sales growth report through the journey of a single customer or explain company history by telling the founder’s story. These techniques humanize information, making your presentation more engaging and relatable.

Interactive Elements

Interactive elements serve as the spark plugs of your presentation engine. Utilize live polls to assess audience sentiment, quizzes to reinforce essential points, or conduct impromptu Q&A sessions. For example, after explaining a complex concept, quiz the audience to confirm their understanding and retention. This interactivity helps maintain the audience’s engagement and attention.

Visual Aids

Visual aids are your presentation’s secret sauce. They transform complex visual elements into digestible formats. Incorporate infographics to break down data, use compelling images to evoke emotions, or play short videos for a dramatic effect. For example, replace a bulleted list of product features with a stunning infographic. Visuals add vibrancy and captivate attention.

Audience-Driven Content

Content that is focused on the audience serves as a vital connection between the presenter and the listeners. To create this connection, it is essential to understand the interests, challenges, and preferences of your audience. For example, when addressing a tech-savvy audience, make sure to weave in the latest trends and technologies from the industry into your presentation. Customized content captures attention, fosters engagement, and maintains its relevance.

Creative Presentation Formats

Traditional presentation formats can limit the effectiveness of a business presentation. Consider trying formats such as PechaKucha (20 slides or images displayed for 20 seconds each), Ignite (5-minute presentations with 20 slides), or TED-style talks (18-minute insights). For example, PechaKucha is ideal for a product launch, as it keeps the narrative concise and impactful. You can also convert a PowerPoint into a video or explore other features. For instance, you might create a roadmap in PowerPoint or design a poster in PowerPoint or other tools. These innovative formats capture attention, sustain interest, and improve information delivery.

Personal Anecdotes

Personal anecdotes inject authenticity into your presentation. They humanize you, making the audience relate to your journey. For instance, share your first-hand experiences of overcoming challenges if you’re discussing entrepreneurship. This creates an emotional connection, making your presentation both relatable and memorable.

Thought-Provoking Questions

Thought-provoking questions are the catalysts for audience reflection and engagement. They inspire critical thinking, stimulate discussion, and create a dialogue. For example, if presenting on climate change, ask, “How can your individual actions contribute to a sustainable future?” Or, in a marketing strategy talk, pose, “How would you differentiate this product in a saturated market?” Let the power of curiosity drive your presentation.

Incorporating Humor into Creative Presentations

Humor is the magic wand that can transform the atmosphere of your presentation. It breaks the ice, lifts spirits, and boosts engagement. A well-placed joke can lighten complex subjects. For instance, if you’re discussing a tough financial quarter, you might say, “We’re in the red, but at least it’s our company color.” Remember, a laughing audience is an engaged audience. You may even get creative with business cartoons or animated videos for business.

Use of Technology and Multimedia

Incorporate modern technology and multimedia elements like augmented reality (AR), virtual reality (VR), or interactive digital content. This not only modernizes your presentation but also creates an immersive experience for the audience.

Incorporate Case Studies and Real-World Examples

Utilize case studies or real-world examples relevant to your topic. This approach helps in illustrating points more concretely and makes your presentation more relatable and practical for the audience.

Expert Guest Speakers or Interviews

Inviting guest speakers or featuring interviews with experts can enhance the credibility and diversity of your presentation. This approach is especially effective for subjects that demand specialized knowledge.

Use of Infographics and Data Visualization

Complex data can become more accessible and engaging when presented through well-designed infographics and data visualization tools. These tools assist in breaking down information into easily digestible segments.

Interactive Workshops or Hands-On Demonstrations

Turn part of your presentation into an interactive workshop or include hands-on demonstrations. This approach is especially effective for educational and instructional content, as it allows the audience to apply what they learn in real time.

Minimalist Presentation Slides

Minimalist slide design directs the spotlight where it belongs: on the speaker and the message. Clean, uncluttered slides avoid overwhelming the audience and allow them to focus on your words. For a PowerPoint presentation, use simple visuals and limited text. In a video presentation, consider a minimalist backdrop with minimal on-screen elements. By embracing simplicity, you amplify the impact of your message.

Utilizing Breaks and Intermissions to Keep the Audience’s Attention

Long presentations can be mentally draining for both the presenter and the audience. Incorporating well-timed breaks or intermissions becomes vital to maintain audience focus and energy. These pauses allow participants to recharge and process information. By providing intentional breaks, you promote audience engagement, ensuring they remain attentive throughout the presentation.

Collaborative Activities

Group activities and collaborative exercises are potent tools for audience interaction and learning. Incorporate brainstorming sessions, group discussions, or small team activities to foster engagement.

Demonstrations

Live demonstrations and examples breathe life into your presentation. They provide tangible evidence and make concepts more relatable. By showcasing a product in action or illustrating a process firsthand, you capture the audience’s attention and maintain interest. Demonstrations engage multiple senses, leaving a lasting impression and enhancing the overall impact of your presentation design.

Analogies and Metaphors

Analogies and metaphors are the translator’s toolkit for simplifying complex concepts. By comparing abstract ideas to relatable experiences, you make them more accessible and memorable. For instance, describing a computer virus as a “digital flu” helps the audience grasp the concept of its spread and impact. Analogies and metaphors create vivid mental images that enhance audience understanding and retention.

Varied Presentation Pace

Varying the pace of your presentation is key to keeping the audience engaged and avoiding monotony—shift between slower and faster segments to maintain attention and create dynamic momentum. For example, during a data-heavy section, slow down to emphasize crucial points and then pick up the pace during a story or interactive activity to infuse energy. By modulating the tempo, you keep your audience on their toes and enhance the overall presentation impact.

Memorable Takeaways

Memorable takeaways are the lasting gems that linger in your audience’s minds. Provide actionable insights, key messages, or practical tips that they can apply after the presentation. For example, in a leadership talk, offer a “5-step framework for effective decision-making” or share a memorable quote that encapsulates your main message. These takeaways empower the audience to take action and ensure that your presentation has a lasting impact beyond the event itself.

The Power of Storytelling in Presentations

Storytelling has been an integral part of human communication since ancient times. It’s a powerful tool that captivates and engages audiences, making it a crucial element in modern presentations. Here’s why storytelling is essential and how to harness its potential:

• Emotional Connection: Stories evoke emotions and create a sense of empathy, allowing the audience to connect with the message on a deeper level.
• Memorable Impact: People remember stories far better than dry facts and figures. A well-told story leaves a lasting impression.
• Relatability: Stories humanize information, making complex concepts relatable and understandable for the audience.
• Engaging Narrative: A carefully constructed story captivates the audience, encouraging them to actively engage in the presentation.
• Illustrating Concepts: Use storytelling to illustrate abstract ideas, turning them into vivid mental images that stick with the audience.
• Overcoming Objections: Address objections or concerns through storytelling, showcasing how others have overcome similar challenges successfully.
• Persuasive Communication: A story with a clear message is persuasive, motivating the audience to take action.
• Fostering Empowerment: Narratives showcasing real-life accomplishments inspire the audience to recognize their own potential.
• Building Trust: Sharing personal experiences builds trust and credibility with the audience.
• Enduring Legacy: Well-crafted stories are often retold, spreading your message beyond the immediate audience.

Incorporate storytelling into your presentations to elevate them from mere information-sharing sessions to captivating and unforgettable experiences.

Recap: Essential Tips for a Successful and Engaging Presentation

To create a presentation that lingers in minds and sparks a fire of engagement, embrace the magic of storytelling, interactive zest, captivating visuals, and audience-centric content. Pepper it with personal tales, mind-bending queries, and well-placed humor. Keep it sleek with minimalist slides, revitalize it with timely breaks, and foster collaboration. Add flair with demos, analogies, and metaphors. Vary the tempo, leaving the crowd craving more. And don’t forget those unforgettable takeaways that ignite action.

Why Presentation Ideas Matter

Business presentations, when armed with creative presentation ideas, become dynamic tools. They capture the audience’s attention, amplifying the impact of your message. Creativity isn’t mere decoration; it’s the engine of engagement, turning listeners into active participants in your business narrative.

The Power of Creative Presentation Ideas

Creative presentation ideas are more than a splash of brilliance; they are the lighthouse that guides your audience through your narrative. These ideas imbue an experience, a human element that resonates beyond mere data. They invite your audience on a journey, making them co-authors rather than mere spectators of your story. This inclusion boosts retention, as information becomes not just absorbed but lived. When an audience is engaged, participation is no longer a chore but a natural response, a dialogue that enriches both speaker and listener. Remember, a presentation is an exchange of ideas, and creative ideas make this exchange a memorable event.

FAQs: Presentation Ideas

Need more guidance on presentation ideas? We’ve put together a list of frequently asked questions (FAQs) to tackle common issues and offer tips for creating outstanding presentations.

How Do I Choose the Right Creative Presentation Idea for My Topic?

Choosing the right presentation idea starts with understanding your presentation topic and audience. Consider the nature of your content and the desired impact. Infographics or visualizations may be effective for a data-driven presentation. For a storytelling approach, personal anecdotes can engage the audience. Tailor your choice to align with your message, goals, and the preferences of your audience. Experiment, adapt, and find the idea that best resonates with your topic.

How Can I Ensure My Entire Presentation Stays Engaging Throughout?

To keep your audience engaged during the presentation, employ a range of techniques. Begin with a strong, attention-grabbing opening to captivate your listeners. Integrate interactive components such as polls, quizzes, or brief activities to encourage participation. Change your delivery style, pacing, and tone to sustain interest. Utilize visuals, storytelling, and pertinent examples to support your arguments. Ensure the content is concise and targeted, steering clear of overwhelming information. Finally, wrap up with a compelling conclusion that makes a memorable impact.

What Are Some Common Mistakes to Avoid When Creating a Creative Presentation?

Some key mistakes to avoid include overwhelming slides with excessive text or complex visuals. Steer clear of relying solely on monotonous delivery without engaging the audience. Avoid cramming too much information into a single presentation and neglecting to practice and rehearse. Find the right presentation tools for sales marketing to compliment your content. For example, PowerPoint is often best for standard content, while a Canva presentation may be ideal for those with lots of unique visuals. Lastly, don’t forget to tailor the content to your specific audience and their interests.

How Can I Improve My Presentation Skills to Deliver a More Engaging Presentation?

Improving your presentation skills takes practice and intentional effort. Seek feedback from peers or mentors to identify areas for improvement. Practice your delivery, focusing on clarity, body language, and vocal variation. Utilize visual aids strategically to enhance your message. Engage in public speaking opportunities to gain confidence.

How Can I Adapt My Presentation to Suit Different Audience Types?

To effectively adapt your presentation to various audience types, it’s essential to understand their needs and preferences. Conduct research on your audience prior to the presentation to gather valuable insights. Customize your language and examples to align with their industry or background. Modify the level of technicality or complexity according to their knowledge. Include relevant anecdotes or case studies that reflect their interests. By tailoring your presentation ideas to different audience types, you show attentiveness and enhance the likelihood of engaging and connecting with them successfully.

Read More:

• Mind Map Examples
• What is Prezi?
• Disclaimer Examples

Image: Envato Elements

This article, "Incredible Presentation Ideas to Wow Your Audience" was first published on Small Business Trends

Understanding Salesforce Apps and the Salesforce Platform

Salesforce apps are specialized tools that can be installed on the Salesforce platform to extend its capabilities. These apps offer a range of functionalities, such as automating tasks, managing customer relationships, and analyzing data.

The Power of Salesforce Apps

Salesforce apps possess immense power in transforming business operations. These specialized tools enhance productivity while providing valuable insights for informed decision-making. Let’s take a look at how businesses can benefit from the power of Salesforce apps…

Sales Process Optimization

Salesforce apps play a crucial role in optimizing sales processes by streamlining and automating various tasks. With these sales apps, businesses can achieve enhanced efficiency and productivity, enabling sales teams to focus on building relationships and closing deals.

Leveraging Salesforce CRM

To maximize the benefits of Salesforce Customer Relationship Management (CRM), businesses can leverage various apps that enhance engagement strategies, enabling them to build stronger connections with customers and drive long-term success.

Improving Customer Satisfaction

Salesforce apps can significantly improve customer satisfaction by providing superior customer service tools and personalized marketing apps. These applications empower businesses to deliver exceptional experiences, address customer needs promptly, and create personalized interactions that foster loyalty and satisfaction.

Generating Insightful Salesforce Reports

Salesforce apps provide businesses with the means to generate comprehensive reports, offering valuable insights and enhanced data visibility. These tools allow businesses to analyze trends, track performance, and make informed decisions for future growth and success.

Ensuring Data Backup

Robust data backup solutions offered by Salesforce apps are so important for ensuring data security and business continuity. These apps give businesses reliable methods to protect their valuable data, preventing loss and enabling smooth operations.

Empowering Data Analysis

Certain apps within the Salesforce ecosystem empower businesses by enabling effective data analysis. These tools facilitate data-driven decision-making and help organizations formulate strategies based on valuable insights, leading to improved outcomes and success.

An Overview of the Salesforce Platform

The Salesforce platform is a versatile and popular choice among businesses for customer relationship management (CRM), sales, marketing, and more. With its robust features and capabilities, it enables organizations to streamline processes, enhance customer engagement, and drive growth through effective data management and automation.

Harnessing Salesforce Data

To unlock the full potential of Salesforce data, businesses can rely on specialized apps that enhance data management and analysis. Two key aspects are the role of Salesforce apps in customer data management and transforming customer data into actionable insights.

The Role of Salesforce Apps in Customer Data Management

Salesforce apps play a crucial role in effective customer data management. These apps offer features such as robust data storage, easy accessibility, segmentation tools, and enhanced security measures. With these capabilities, businesses can efficiently organize and leverage customer data to drive personalized experiences and informed decision-making.

Transforming Customer Data into Actionable Insights with Salesforce Apps

Salesforce apps have the power to convert raw customer data into actionable insights for businesses. By utilizing advanced analytics and reporting features, these apps can uncover patterns, trends, and correlations within the data. This enables businesses to make data-driven decisions, optimize strategies, and deliver exceptional customer experiences. Real-life examples and case studies further illustrate the transformative impact of Salesforce apps in turning data into valuable insights.

Choosing the Best Salesforce Apps: Our Methodology

Evaluating Salesforce apps requires a keen understanding of how they can enhance the functionality of the Salesforce platform, particularly for small businesses seeking to optimize their customer relationship management (CRM) processes. Here’s our methodology for assessing Salesforce apps, using a scale of 1 to 5, with 5 being the most critical:

1. Integration with Salesforce (5/5):
   • Seamless integration with existing Salesforce features
   • Synchronization with Salesforce data without issues
   • Minimal disruption to current workflows
2. User Experience and Interface (4/5):
   • Intuitive and user-friendly interface
   • Consistent experience with the Salesforce platform
   • Ease of navigation and use
3. Customization and Flexibility (4/5):
   • Ability to tailor the app to specific business needs
   • Flexible configuration options
   • Support for custom fields and processes
4. Scalability (4/5):
   • App’s ability to grow with the business
   • Capability to handle increasing data volumes and users
   • Flexible pricing plans for different stages of business growth
5. Support and Documentation (4/5):
   • Availability of comprehensive documentation and user guides
   • Responsive and knowledgeable support team
   • Availability of community support or forums
6. Security and Compliance (5/5):
   • Adherence to data security standards and best practices
   • Compliance with relevant regulations and laws
   • Robust data encryption and privacy measures
7. Cost-Effectiveness (4/5):
   • Transparent pricing without hidden fees
   • Value for money, considering the features offered
   • Free trial or demo availability
8. Feature Set and Capabilities (4/5):
   • Richness of features relevant to business needs
   • Availability of automation and AI functionalities
   • Regular updates and feature enhancements
9. Performance and Reliability (5/5):
   • App’s stability and performance within the Salesforce ecosystem
   • Minimal downtime and maintenance disruptions
   • Speed and responsiveness of the app
10. Reviews and User Feedback (3/5):
    • Positive reviews and ratings on the Salesforce AppExchange
    • Testimonials from other users, especially those in similar industries
    • Evidence of successful use cases and improvements

By rigorously evaluating Salesforce apps against these criteria, we aim to provide small business owners with tools that effectively extend the capabilities of their Salesforce platform, aligning with their business processes and goals.

Best Free Salesforce Apps

Below is a curated list of the best free Salesforce apps that can enhance your small business operations without breaking the bank. These apps offer valuable functionalities to help streamline processes, improve productivity, and boost customer engagement.

Salesforce CRM Dashboards

Salesforce CRM Dashboards offer example dashboards for executives, reps, sales, support, and more. They provide best practices reports, increase CRM adoption, and give comprehensive insights into organizational performance, helping teams close more business.

In-App Guidance Walkthroughs

Salesforce Labs offers premade In-App Guidance Walkthroughs for sales users, covering basics, navigation, lists, and records. Users can edit or clone the walkthroughs. Customization guides and a PDF are available.

Salesforce Adoption Dashboards

Salesforce Adoption Dashboards provide insights into user login patterns, essential feature usage, and productivity in sales and marketing. The package includes 42 reports, 6 custom fields, and 3 dashboards, making it perfect for enhancing adoption and allowing for customizable metrics.

In-App Guidance: Boost Service User Productivity in Lightning Experience

Salesforce gathered Trailblazer Community’s wishlist for In-App Guidance prompts in Lightning Experience. The package includes prompts for five key features, aiding user adoption and productivity.

ZoomInfo Field Trip

ZoomInfo’s Field Trip allows Salesforce users to analyze field usage, identify unused fields, and improve data quality. It generates a customizable data quality score based on field fill rates and weights.

Scan to Salesforce/Pardot

Scan to Salesforce/Pardot by Sansan offers 99% accurate OCR scanning, eliminating manual entry. Scan up to 4 cards at once, transfer leads and contacts to Salesforce, and enjoy top-class data accuracy and support.

Query Studio for Marketing Cloud

Query Studio for Marketing Cloud enables users to write and run queries in a SQL-like environment. It offers features like query validation, one-off queries, and a shortcut for running queries.

Duplicate Check

Duplicate Check for Salesforce by Plauti is a native app that finds, prevents, and merges duplicate records. It offers automated merging, prevention methods, and customization and is free for up to 10,000 records.

Graphics Pack

This graphics pack provides a vast collection of images and icons specifically designed for Salesforce apps. It features graphics suitable for image formulas, tabs, and Visualforce pages, available in 16×16 and 32×32 pixel sizes. The collection includes a variety of themes, such as animals, sports, finance, and more.

dataloader.io

dataloader.io by MuleSoft is the top cloud-based Data Loader for Salesforce, offering easy data import, export, and deletion. It has a 4.55 rating, simplified data mapping, and supports scheduling, multiple file sources, and API integration via Anypoint Platform.

AppExchange Dashboard Pack

The AppExchange Dashboard Pack offers seven prepackaged dashboards for Admins. With an average rating of 4.17, it provides real-time insights into Sales, Marketing, and Support. The free pack offers instant visibility into your Salesforce Account.

Org Check

Org Check is a Salesforce app that monitors technical debt. It analyzes data models, metadata quality, role hierarchy, public group membership, and Apex components. Install it to reduce technical debt and gain insights for your organization today.

Formstack Forms

Formstack Forms automates processes and eliminates data silos. It offers dynamic form prefilling, record generation, and integration with standard and custom objects. Documents for Salesforce enables document generation and digital signature collection. A free trial is available.

Nonprofit Success Pack

The Nonprofit Success Pack is a user-friendly fundraising and constituent management application. It effectively manages users, donors, contacts, volunteers, and more.

CMS Content Type Manager

The CMS Content Type Manager simplifies managing custom CMS content types in Salesforce Lightning Experience. Easily clone, modify, test, and delete content types. Access embedded guidance and learning resources.

Volunteers

Volunteers is a highly-rated nonprofit tool that manages volunteer data, shifts, and reports. It enables personalized communication and public signups on websites.

Agile Accelerator

Agile Accelerator is an Agile Development Toolset that boasts an average rating of 3.94. This toolset facilitates agile project management and collaboration, drawing on the expertise of Salesforce Agile teams and their proven internal system.

Rollup Helper

Rollup Helper by Passage Technology is a no-code roll-up platform for Salesforce. It offers easy configuration of roll-ups, supports various data types, and provides scalability. It’s compatible with Salesforce Lightning or Classic.

S-Docs

S-Docs provides secure document generation and e-signature services within Salesforce. Their native app automates the process, offers various document formats, and ensures data compliance.

DESelect Search

DESelect Search is a robust search engine for Salesforce Marketing Cloud that helps marketers quickly find objects, like data extensions and email templates.

Salesforce Apps List – Paid and Premium Options

Next, let’s check out a comprehensive list of paid and premium Salesforce apps that provide advanced features and functionalities to take your business operations to the next level.

DocuSign eSignature

DocuSign eSignature enables quick agreement processing within Salesforce, offering an intuitive signing experience across devices. Pricing starts at $30/user/month.

Gong.io

Gong.io is a Revenue Intelligence Platform that captures and analyzes customer interactions and generates reports. It helps improve sales performance and collaboration and starts at $1/company/month.

Adobe Sign

Adobe Sign is a trusted e-signature solution allowing users to create, send, sign, and track agreements within Salesforce. It improves compliance, reduces risk, and offers customizable features with seamless integration.

LinkedIn Sales Navigator

LinkedIn Sales Navigator enables embedded profiles for buyer insights. Pricing starts at $125/user/month. Requires Sales Navigator Advanced or Advanced Plus Edition.

PDF Butler

PDF Butler by CloudCrossing revolutionizes Salesforce document generation. Generate lightning-fast docs with comprehensive branding and personalization options. Pricing starts at $14/user/month with nonprofit discounts.

Config Workbook

Config Workbook offers easy extraction of Salesforce metadata into Excel files, including field-level security, profile permissions, and page layouts. It starts at $50/month.

Box

Box is a leading content management platform offering document management, collaboration, and e-signatures. It reduces costs, integrates with Salesforce and Slack, and supports various industries.

Titan

Titan provides dynamic forms, document generation, signatures, and web apps. Trusted by companies like Intel and IBM, it helps create seamless customer experiences with real-time integration.

Conga Composer

Conga Composer automates document generation in Salesforce with customizable templates and support for multiple formats. Pricing starts at $20/user/month.

Bulk Object Field Creator

Bulk Object Field Creator allows cloning, exporting, and comparing various metadata types. Pricing starts at $8 per month per organization.

Seismic Enablement Cloud

Seismic Enablement Cloud is the first cloud-based enablement platform that provides AI-driven personalized content to help align teams, boost productivity, and speed up sales. The pricing begins at $55 per user per month.

ZoomInfo SalesOS

ZoomInfo SalesOS is a B2B go-to-market platform with a large, frequently updated database. It integrates with Salesforce for refined searches, seamless exports, and prospecting. Pricing starts at $15,995 per year.

Conga Sign

Conga Sign is a secure eSignature solution that speeds up approvals, ensures compliance, and integrates with other Conga products.

NICE CXone Agent

NICE CXone Agent is a cloud-based call center solution that synchronizes contact center and CRM information, improves agent efficiency, and offers personalized interactions.

Nintex DocGen

Nintex DocGen allows easy automation of document creation, regardless of technical expertise. Generate compliant documents using Salesforce data and templates and deliver them to recipients. No coding is required.

How to Choose the Best Salesforce Apps for Your Business

Choosing the best Salesforce apps for your small business is a crucial decision that can significantly affect your operational efficiency, sales effectiveness, and customer service quality. Here are some factors and steps you should consider in the selection process:

• Define Your Business Needs: Understand the specific pain points or challenges that your business is currently facing. The Salesforce app you choose should directly address these issues. For example, if you are struggling with duplicate data, an app like Duplicate Check might be appropriate.
• Budget Consideration: Be clear about how much you are willing to spend on Salesforce apps. While some apps are free or come at a nominal cost, others may require a substantial investment. Align your budget with your priorities.
• Consider Your Team Size: The size of your team will also play a crucial role. Some apps are more suited to larger teams with diverse roles, while others work better for smaller, more focused teams.
• Identify Your Goals: What do you hope to achieve with the Salesforce app? Do you want to streamline processes, improve customer relations, or boost sales performance? Keep these goals in mind when reviewing potential apps.
• Evaluate App Features: Consider the features and functionalities of different apps. Some may offer a broad range of features, while others may specialize in a specific area. Ensure the app has the necessary features to meet your needs and goals.
• User Reviews: Reading user reviews can provide insight into how well the app performs in real-world scenarios. You can learn about the app’s reliability, ease of use, and customer support quality.
• Request for Recommendations: Reach out to industry peers or other business owners who have used Salesforce apps. Their firsthand experience can provide valuable insight that can help you make a more informed decision.
• Compatibility with Existing Systems: Ensure that the app is compatible with your current systems and workflows. An app that requires substantial changes to your existing operations may not be the most cost-effective or efficient solution.
• Vendor Support: Consider the level of support offered by the app’s vendor. Prompt and effective customer support can be crucial when facing technical issues or when you need assistance.
• Scalability: As your business expands, your requirements will evolve. Select an app that can grow alongside your business and consistently address your changing needs.
• Free Trials or Demos: If available, use free trials or demos to test how the app works in your specific business setting. This can help you gauge whether the app will be a good fit before you make a purchase.

By carefully considering these factors, you can choose the best Salesforce apps for your small business and ensure that they effectively support your operations, boost productivity, and contribute to achieving your business goals.

Budget Considerations when Choosing a Salesforce App

Consider your budget when choosing a Salesforce app. Strike a balance between business needs and available funds. Research pricing, explore free options, and consider the long-term value to make an informed decision that fits your budget.

FAQs: Salesforce Apps

What is the Salesforce AppExchange?

The Salesforce AppExchange is a marketplace where businesses can discover and install a wide range of pre-built Salesforce apps, extending the functionality of the Salesforce platform to meet specific business needs.

What is a Salesforce Org, and How Does it Interact with Salesforce Apps?

A Salesforce Org is a unique instance of the Salesforce platform that serves as a container for an organization’s data, customizations, and settings. Salesforce apps can be installed and integrated into a Salesforce Org to improve its functionality and cater to specific business processes.

How Can Salesforce Users Manage and Access Apps Across Multiple Salesforce Orgs?

Salesforce users can efficiently manage and access apps across multiple Salesforce Orgs through the Salesforce App Launcher. This centralized feature allows users to navigate between various organizations and seamlessly access installed apps, promoting a consistent experience across different instances.

How Can I Identify the Best Salesforce Apps for My Business on the Salesforce Platform?

Identifying the best Salesforce apps for your business involves evaluating your specific needs, considering budget constraints, and researching user reviews. Look for apps that align with your requirements and have a proven track record of enhancing business processes and customer engagement.

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This article, "The Best Salesforce Apps for Small Businesses" was first published on Small Business Trends