Small Business Saturday

Small Business Saturday Tag Page

Small Business Saturday occurs each year on the first Saturday following the U.S. Thanksgiving holiday. The first event occurred in November 2010. Today, Small Business Saturday has become phenomenally popular, supported by millions of shoppers who spend billions.

Facts at a glance: 

•  Date:  November 27, 2021

•  Hashtags: #ShopSmall, #SmallBusinessSaturday and #SmallBizSat

•  Official Website: Shop Small

•  Future Years: November 26, 2022 and November 25, 2023

Marketing Ideas for #ShopSmall

Small Business Saturday is a day dedicated annually to support  small businesses across the United States. Started in 2010 by American Express it is celebrated on the Saturday after Thanksgiving. 

Small Business Saturday calls attention to the importance of small businesses and encourages shoppers to buy from small companies. Read our primer for a quick overview of what it’s all about.

How much do you really know about Small Business Saturday? Test yourself and see how many of the 10 questions you get right. Take the fast quiz!

Do you know how and when Small Business Saturday started? We’ve been covering it since the very beginning. Read this interview for an inside look.



Real Life Small Businesses

Cindy and Bob Jones say freshness is their brand’s cornerstone. They serve serious foodies.

Michelle Minch began as a stylist for commercials and films. Now she stages luxury homes.

Glenn Cybulski and Joseph Baumel launched their niche restaurant just a couple of years ago.

This South Florida family business was started by a father and son team. 

Support All Year Long

If you are like many small business owners, much of your revenue comes during the last two months of the year.


That’s why Small Business Saturday in November is so important.


And guess what? An amazing 96% of shoppers say the #ShopSmall movement makes them want to shop at small businesses year round.  


To show our support, we created this video at the Shop Small Marketing Studio

About our Small Business Saturday Coverage

Our Editors and Staff Writers have been covering Small Business Saturday since its inception in 2010. From original interviews, to marketing ideas, to the latest sales outlook — our focus is to help you be successful. Celebrate and #ShopSmall!

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